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Design Fundamentals: Elements
Transcript of Design Fundamentals: Elements
is more powerful in design? What is your opinions and preference?
All design – all image making, regardless of media / medium or purpose / function – centers on
MANIPULATING THE FORMS
The Evolution of
Purpose / Message
Media / Medium
BASIC DESIGN ELEMENTS
Dots / Lines
are employed according to
BASIC PRINCIPLES OF ORGANIZATION
Introduction to Fundamental
presented by shawchiang
1. What can you see from this image?
2. How do you feel about this image?
fundamental design elements.
Every shape, object or mass with recognizable center is a dot, no matter how big it is.
NOT ALL DOTS ARE CIRCULAR
. Almost EVERYTHING you put on the image are all still dots.
Each of the element has its own distinctive
in a design.
SPACE (2D, 3D, or 2D+3D)
for the course of design fundamentals.
appreciate + analysis +
Indicates position, acts
as a visual stopping point, and creates a focus.
Grouping of dots, of varying sizes, position, and densities create perception of surface quality:
meaning of arrangement"
Seeks some kind of
relationship or order on
start with two
Shape is referring to a
area. We see shapes in everything!?
Different from dots’ static quality, lines perform connection, movement and direction.
Act as a symbolic language to communicate moods and emotions through different quality of line.
01. Horizontal Line = Quiet, repose, stable and sleep.
02. Vertical Line = Loftiness and spirituality.
03. Diagonal Line = Dynamic, movement, unstable.
04. Implied Line = ??
05. Curved Line = Comfort, peace and relaxation.
06. Zigzag Line = Directional movement.
07. Wavy Line = Confusion and turbulence.
08. Calligraphic Line = Expressive movement.
and its FEATURES:
Two types of SHAPE?
Type of Shape:
Type of Shape:
- Hard edge / Strong
- Artificial (human creation)
- Modern / Simple
- Secure / Stable / Solid
of geometric shapes:
- Subtle / Friendly
- Irregularity / Unexpected
- Unstudied and complex
of organic shapes:
However, this connection maybe invisible sometimes, defined by pulling effect on space between two dots (
Are you able to describe how the arrangement of different "dots" in this design creates the
"flow of reading"
(2D or 3D)
Interior and Architectures (4D)
Layout Design (2D)
Free form and soft feeling.
QUALITY OF LINES
Materials: Drawing paper, chinese ink, whatever tools
Size: 5cm x 5cm
Quantity: 36 pcs (18 pcs lines + 18 pcs alphabets)
Please use the tools or materials that you bring to express the following words (choose any 18 from the lists) by using different quality of lines:
Dynamics / Soft / Aggressive / Fragile / Bold / Curvy / Crowded / Moody / Calm / Cheerful / Rough / Dirty / Dizzy / Feminine / Graceful / Lovely / Light / Heavy / Masculine / Noisy / Peaceful / Scary / Serene / Strong / Quiet / Relax / Wavy
Finishing: To be mounted on A3 sugar paper x 2. Please follow the "Mounting Guidelines" of this class exercise.
12 May 2014
dot + line + shape + colour + value + texture
How do you play around with
shapes? What does this mean?
Positive shape refers to the shapes of objects. Negative shape refers to the shapes around objects.
Submission (23 May 2014, FRIDAY before 12pm):
Please submit your Assignment A (Road Sign Problems) and Class Exercise (Quality of Line) to the staff room before the due date and time.
Upload the FINAL ARTWORKS of above items to Facebook of your respective album before 25 May 2014, Sunday before 12am.
Can we have a class earlier next week?
The sense of
enhance our understanding of our surrounding.
Feel the actual surface with our finger.
EXPLORE the possibilities of
Illusionary, impression of real texture.
Mostly reflects the skillful technical ability
of the designers or artists.
DRAWING & PAINTING
What are the
physical properties of colour?
TEXTURE adds interest and sensory pleasure to the experience of eating.
has always been a part of our life!
Why do you think that COLOUR is a
element? How well do you understand its quality and behavior?
WHO ‘discovered’ the colour?
What are the
categories of colour?
This is the color model used with light emitted directly from sources combining to create a full range of colours.
A subtractive colour model explains the mixing of pigments, paints, dyes, inks, and natural colorants to create a full range of colors.
What are the
Research has shown that:
bright colors = joyful and uplifted;
warm colors = stimulating;
cool colors = calming;
dark colors = depressing.
Using the method of BRAINSTORMING, explore the meanings of the following colours:
1. Red 2. White 3. Black 4. Yellow 5. Orange
6. Gray 7. Green 8. Pink 9. Blue
10. Brown 11. Purple
5 in a group, to be presenting your brainstorming at the end of the class. Everyone must play their role in the presentation!
= create lightness or darkness of a object.
= add visual movement to the design
= create a hierarchy of importance
= direct viewer’s attention and create emphasis
(from black to white)
Value of different colours
(from light to dark)
Value created by using
lines and dots
The “KEY” selected usually set
the MOOD of the work.
all colors that are
all colors that are
high key or low key?
Calm + Tranquility
How colour can be seen through our eyes?
In 1671, Sir Issac Newton is the one who postulated that all colour was inherent in white light.
LET'S PLAY AROUND WITH THE MATERIALS AND MAKE YOUR HAND DIRTY!!!!!!!!!!!!!!!
(RGB - Screen)
(CMYK - Pigment)
Femininity / Girlish
Nature / Relax
We experience the sensation of
in our daily life. But how do we see “value”?
Solemn + Gloomy
enjoy . 18.02.2014
What are the TWO types of
show me your imagination!