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The Design Workshop will result in the creation of a project plan/map for the period of 2011 - 2014 to achieve the goals of the “Foresters 2010 Member Involvement / Community Involvement Plan”, and the “2010 Community Teams Strategy.”

Chris Jarvis

on 11 November 2011

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Transcript of CSR

Beyond the Value of Profit The Empathy Map What's the question we want to answer? The goal: gain a deeper understanding of the community member we will be serving What does she What does she What does she What does she THINK and FEEL? what really counts? Major preoccupations? Worries and aspirations SEE? environment friends what other opporunties SAY and DO? attitude in public appearance behaviour toward others HEAR? what friends say what boss says what influencers say GAIN PAIN wants/needs measures of success obstacles fears frustrations obstacles First Who will we be serving? Second Choose 3 promising candidates and then pick one to start Third Fill in the blanks income marital status age job interests what's possible? Logic Model creating social connections between companies and communities Realized Worth Chris Jarvis & Angela Parker Our YouTube Channel -http://www.youtube.com/user/Realizedworth Angela Parker on Twitter - http://twitter.com/angelajeane Our blog - http://realizedworth.blogspot.com Chris Jarvis on Twitter -http://twitter.com/RealizedWorth Our Facebook Page - http://www.facebook.com/Realizedworth Sustainability Triple Bottom Line CSR Corporate
Involvement Corporate
Investment Corporate
Citizenship Development which connects social, environmental and economic factors for the betterment of all. CSR is the way in which business consistently creates shared value in society through economic development, good governance, stakeholder responsiveness and environmental improvement.
- Wayne Visser Triple bottom line accounting means expanding the traditional reporting framework to take into account ecological and social performance in addition to financial performance. - John Elkington in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business. Good Definition and discussionL http://www.fahcsia.gov.au/sa/communities/progserv/Documents/cci_report_07/ch2.htm Measurement Reporting Integration Global Impact accountability transparency + The US National Environmental Education Foundation released a study that reaffirms the positive relationship between sustainability education and employee attraction, retention, and motivation.

Article here: 

Full report is here: 
http://www.neefusa.org/BusinessEnv/white_paper_feb2010.pdf WIIFM? The Globe and Mail reports that "allowing employees to volunteer overseas – partly at company expense – makes for inspired workers and a globally minded workplace"

http://www.theglobeandmail.com/report-on-business/your-business/business-categories/sustainability/talent-without-borders/article1495324/ Hewitt Associates and CBSR released results in January 2010 of large-scale quantitative research that further confirms the link between employee engagement and CSR (through the Best Employers in Canada study).

More details at: http://bit.ly/aTqXBa Engaging employees in CSR strategies is profitable - here's proof!

http://realizedworth.posterous.com/engaging-employees-in-csr-strategies-is-profi CSR and Brand Reputation, 3BL Media Sustainability & CSR News: 3BL Media Sustainability & CSR News

http://insider.thomsonreuters.com/link.html?cn=share&ctype=group_channel&chid=5629&cid=165087&shareToken=NTYyOToyY2E2MTU4NS05MjY4LTRmMGYtOTEzMC1hMzYxOTI2NTJmNWE%3D&start=0&end=137 CSR and Banks, 3BL Media Sustainability & CSR News: 3BL Media Sustainability & CSR News

http://insider.thomsonreuters.com/link.html?cn=share&ctype=group_channel&chid=5629&cid=163232&shareToken=NTYyOTpkM2I3NjY2Yy1kNDkzLTRmNzItYjE2My1lMDA5ODQzN2M4YzU%3D&start=0&end=161 New law in Britian: government will have to evaluate a company's CSR before buying goods & services.

http://bit.ly/hINBnb the bottom line risk and profit brand management employee retention and motivation globally competitive engaged employees employee productivity CSR how do i have an impact? what value do i have to offer? what does my community need? what means do have to deliver my offering to the community? who do i have a relationship (or who should i have a relationship with)? what kind of impacts am i looking for? what are my key resources? what are the key activities i will be contributing? who are/should my partners be? what are my growth issues Who will benefit from what I will offer? great discussion of the intersection of 'cause' and profit and some great practical steps! why would a bank bother with sustainability? Partnerships with nonprofits to engage employees Collaborating for Sustainable Change around the world CSR is NOT Philanthropy http://realizedworth.blogspot.com/2010/08/philanthropy-csr.html http://www.hks.harvard.edu/m-rcbg/CSRI/events/2008.10.23_GooginsMirvis.pdf The 5 Stages of Corporate Citizenship Perfect for Nonprofits: http://managementhelp.org/np_progs/np_mod/org_frm.htm Lots of Links: http://www.cdc.gov/eval/resources.htm#logic%20model GREAT Primer on Logic Models: http://toolkit.pellinstitute.org/evaluation-guide/plan-budget/using-a-logic-model/
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