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Unidos ERG Planning & Strategy

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by

Scott Woodard

on 14 January 2019

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Transcript of Unidos ERG Planning & Strategy

WA-Unidos ERG
Strategy & Planning

Mission
Strategy
2020
OVERVIEW
THE 4C MODEL
WA UNIDOS ACTION PLAN
Philosophy & Purpose
Employee Benefits
ERG GROUP STRUCTURE
Comunidad
Enhancing and strengthening existing company programs and partnerships in the community
Cultura
Key Result(s)
Provide a support system within Comcast to foster awareness, respect, and inclusion for Hispanic and Latino employees within the workplace.
Leverage the 4C Model to foster a diverse and inclusive workplace through cultural awareness, community, and professional development.
Comercio
Providing support and driving results for the company
Comunidad
Enhancing and strengthening existing company programs in the community
Strong execution and focus on the 4C Model will drive WA-Unidos ERG success in 2018 and beyond
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Drive cultural awareness and education; creating a culture of collaboration and respect
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Key Result(s)
Comercio
Provide support and driving results for the company through consumer/buyer insight
Key Result(s)
Key Result(s)
Carreras
Professional development for members; providing opportunities for greater visibility within the organization
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Carreras
Professional development for members
Cultura
Driving cultural awareness and education
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Support Comcast's business strategies and initiatives
Add guidance around strategic diversity objectives
Provide opportunities for employees to develop communication and leadership skills
Engage with senior leaders within the organization
Development
Visibility
Mentoring
Networking
Business Development
Executive Champions
Matt Fassnacht - VP, Business Services
Unidos Co-Lead
Jonathan Ray - Mgr, SMB Sales
Unidos Co-Lead
Ernie Bonasera - Director, Product Sales
Membership & Operations
Scott Woodard
Dylan Miller
Professional Development
Identify opportunities for career development
Community Service
Identify opportunities to become involved with community investment projects and key initiatives
Jonathan Ray
Subcommittee(s)
Events
Event logistics, resources and coordination
National Liason
Serves as dedicated liason to other ERGs across the country
Marketing & Communications
Communication of chapter activities
Ernie Bonasera
Subcommittee(s)
Emerson Sampaio - VP, Engineering
Maintain and increase membership
Maintain distribution lists
Gather and maintain chapter metrics
Mark Ensign
Eduardo Ordonez
Partner with Talent Acquisition
Plan and maintain events calendar for the year
Ensures maximum collaboration and cohesion amongst all ERG chapters
Assists with the launch of other ERG chapters as needed
Ownership and maintenance of OneNote / Sharepoint site
Provide guidance on content for TeamComcast, Comcast Voices, and corporate site articles
Jonathan Ray
Marla Clark
Sarvar Abdukarimov
Ernie Bonasera
Gaby Corchado
Nancy Heffner
Tactic #1
Initiate Launch Party - Events
ECR - Centilia Cultural Center (June 15th)
Order WA-Unidos SWAG (Complete)
Tactic #2
Tactic #3
Tactic #1
Tactic #2
Tactic #3
Tactic #1
Tactic #2
Tactic #3
Tactic #1
Tactic #2
Tactic #3
Partner with Talent Acquisition on diversity and recruitment goals and retention efforts within the Hispanic talent pool
External Affairs partnership - Diem Ly
Launch 'Un Minuto con Unidos' monthly newsletter
Build upon El Centro de la Raza partnership
Support Comcast's corporate social responsibility to community engagement by partnering with the Hispanic community we serve through service and skilled based volunteerism
Partner with business units to develop relationships with consumers and suppliers in the Hispanic community
Support Unidos' National Community Partners and/or align community work around the ERG's' community engagement focus area of cultural awareness
Leverage network to support development initiatives including product development and improvement efforts
Provide insights into the preferences and trends of the Hispanic Community.
Partner with Talent management to provide professional leadership development and retention opportunities to Hispanic personnel from on-boarding forward
Vision
Attracting, Developing, Retaining and Promoting Hispanic and Latino talent
Increase ERG membership from 129 to 200 by 12/31/2018
5% uptick in 2019 'Your Voice' Diversity Scores
% Promotion Activity
# of Mentee Participants
% of Career Profiles completed
Facilitate at least 2 networking events per Quarter
Achieve >50% membership program participation
Event feedback and survey results
# of business development programs supported
# of consumer and supplier relationships established and/or strengthened
Product sales gained through sponsored events
Focus Areas:
Brand reputation
Corporate responsibility
Sub committees:
National Liason
External Focus
Events
Focus Areas:
Brand reputation
Market penetration
Sub-committees
Events
Marketing & Communications
Sub-committees
Community Service
Events
Focus Areas:
Brand reputation
Corporate responsibility
Market penetration
Focus Areas:
Consumer insight
Sub-committees:
Marketing & Communications
Events
Focus Areas:
Market Penetration
Sub committees
Events
Marketing & Communications
Focus Areas:
Consumer Insight
Market Penetration
Sub-committees
Marketing & Communications
External Focus
Focus Areas:
Talent Pipeline
Sub-committees
Professional Development
Focus Areas:
Retention
Engagement
Development
Sub-committees
Professional Development
Membership & Operations
Partner with Talent team to provide learning and development opportunities to broader associate base to increase awareness, celebrate, and promote an inclusive work environment
Focus Areas:
Employee Engagement
Sub-committees
Professional Development
Events
Focus Areas:
Brand reputation
Awareness
Sub-committees:
Events
Marketing & Communications
External Focus
Sub-committees
Events
External Focus
Marketing & Communications
Focus Areas:
Brand reputation
Market Penetration
Sub-committees:
Marketing & Communications
Focus Areas:
Awareness
Por ejemplo:
Emerson Sampaio to secure board position
ECR World Cup Event (June 23rd)
Por ejemplo:
El Centro - Comcast Cares Day Event
Establish Casa Latina partnership
Por ejemplo:
Comcast Cares Day
Internet Essentials
Casa Latina was founded in 1994 to empower Seattle’s Latino immigrants by providing them educational and economic opportunities, giving people the tools they need to work, live, support their families, and contribute to the Seattle community.
Por ejemplo:
Leverage Authorized connector program w/ local Mexican restaurants and businesses
Por ejemplo:
Multilingual X1 Remote Trial (Spanish)
Por ejemplo:
Engage Kerin Handel w/ HQ on X1 initiatives targeted to the Hispanic and Latino community
Por ejemplo:
Establish diversity metric baseline specific to Hispanic and Latino talent pool
Por ejemplo:
Establish Mentorship program targeted for Hispanic and Latino employees
Por ejemplo:
MexAm Festival Sponsorship - September 2018
Cascade Public Media - Borders & Heritage mini film festival - August 9th, 2018 (Hive Media Lab)
Por ejemplo:
Engage Linda Sterling (TAP) and Mark Brown to identify current hiring events in diverse communities as well as opportunities based on geographical density and population
Full transcript