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M2, D2

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Laura Spillers

on 25 June 2014

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Transcript of M2, D2

Unit 3: The UK as a destination: Assignment 3
Accessibility 2
In the UK, there are many different regional and international airports for the use of domestic and inbound visitors. Regional airports are for domestic and shorter flights, e.g. Spain to the UK. International airports can be used for domestic and international flights from all over the world, e.g. Scotland to London Gatwick or USA to London Heathrow.
Visa Facilitation 2
This factor affects tourism because needing a visa will put people off from wanting to visit the UK, Especially with the extra documents that are needed. With people not wanting to visit, the GDP will suffer as tourism is a big factor that contributes to this. However it is a great point that North America do not need a visa for entry into the UK because North Americans made 3.52 million visits to the UK in the first 3 months of 2014 over the year this would increase a lot, which adds a lot of money to the overall economy.
http://www.visitbritain.org/Images/March%202014%20IPS%20Memo%20with%20charts_tcm29-41636.pdf
M2: Strength of the pound
May 2013: The strength of the pound determines how well the country's economy is. when the pound is strong, the UK is doing well, when it is weak, the country is not doing well economically. This has a major affecting on inbound and domestic tourism in the UK. A strong pound may keep inbound visitors away from the UK due to visitors receiving less pounds for their money when exchanging as 1 UK pound will be worth more than one of their own currency.

When the pound is weak, it means the UK is doing badly. During the recession, although visitor numbers fell, the amount of money spent had increased from an average of £487per visit to £554 per visit between 2012-2013. This is due to tourists receiving more pounds for their money when exchanging their money meaning that they have more money to spend when visiting.

The pound has recently become weaker and this has resulted in inbound tourists being able to spend more money when coming into the UK. and has led to an increase in the average spends per visit. This benefits a number of sectors within the Travel and Tourism industry, e.g. Transport, Accommodation, and attractions as tourists are putting more money into the UK economy.
Strength of the pound 2
Visit Britain states that the UK is an expensive place to visit for a lot of overseas visitors, particularly from Europe's new economies such as Latvia, Poland and Estonia, however when the pound is weak they are more likely to visit as they get more for their money.
Accessibility 3
Visa facilitation
The UK's visa requirements have been a major factor that inhibits Britain's competitiveness as a destination for international tourism. The visa process makes tour operates avoid selling holiday packages to Europe which includes the UK. When putting together holiday packages for Europe, the operators only need to apply for one visa to visit the 26 countries in the Schengen area, and as the UK is not a member, a separate visa is needed which adds complexity to the process.

The documents needed for the UK visa is a bigger process than the ones for most other countries visa's. In addition to the standard documents, the UK also asks for evidence of permission to be in the UK, evidence of marital status, immigration status of any sponsors if the person is visiting a friend or relative.

The UK is seen as an aspirational holiday destination. Visa facilitation would come at a time when rapid rises in urban incomes in emerging economies has already expanded the middle classes. This is set to grow as tourism economics estimate that outbound travel from the BRIC countries is set to grow by 80%. If the UK relaxed its visa requirements, the UK would stay in competition with other countries as a popular tourist destination.

Depending on a visitors country of origin, International tourists are required to obtain a paper visa to gain entry into the UK. North America tourists to not need this visa to get into the UK, whereas, a small number of visitors from Europe need a visa (2%). More then half of visitors from outside Europe and North America require a visa to enter Britain (56%)
http://www.visitbritain.org/Images/VisitBritain%20TE%20Scenarios%20v2_tcm29-35120.pdf
Accessibility
The UK has developed over the years in many ways in order to make it suitable for a mass tourism market, which results in gaining more profit. A huge factor that has changed is how inbound visitors get in to the UK. There are now many ways in which inbound and domestic visitors can travel into and around the UK. You can access the UK by rail, sea, air and road (If Domestic or once in the UK). Some access types are more popular than others, with the most popular one being air. (73% in 2013)
D2: Accessibility
There are alot of factors about accessibility that will make changes to the future of tourism.

High Speed 2 is a planned high speed railway that that will operate between London Euston, The English Midlands, North West England, Yorkshire, and potentially North East England and the central belt of Scotland. The construction of phase one of the build between London and Birmingham was approved in January 2012 and in January 2013, the preliminary phase 2 route was announced with a planned completion date of 2032.
D2: Accessibility 2
The trains would operate at up to 250mph and have 1,000 seats per train. They would also travel up to 14 times per hour in each direction. High speed 2 is a great factor that will help domestic tourism in the UK. people will be able to travel quicker and more efficiently. The amount of short breaks are likely to increase because of this service as people wont have to drive for hours to get to a destination. Also, as Britain is coming out of the recession people have more money to spend on things like short breaks also.

http://www.bbc.co.uk/news/uk-16473296
D2: Money Stability for the future
The recession over the past year has left domestic tourists shying away from spending loads when they are on holiday in the UK. People have not had the money to spend on things when the recession has been on. People have been carefully planning out how they are going to be spending their money to make it last. People are now accepting the economy more and as we are coming out of the recession, more domestic and inbound tourists are now spending more when they visit the UK. Tour operators have now also adapted their prices for more affordable holidays for families. All of this is because we need the travel and tourism sector to stay strong as it brings in so much money for the UK and contributes largely to the GDP.
http://www.visitbritain.org/Images/Overseas%20Visitors%20to%20Britain_tcm29-14708.pdf
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