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Erica Chambers

on 10 April 2014

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Transcript of @Social_networks

"Facebook 'friends' should really be called 'fans'. It
may be becoming more important to impress people with minute details of your life."

-Scott Caplan
User Generated Content (UGC)-
The voluntary content that users input onto the World Wide Web to be viewed by anyone.
The introduction of the modern day Smartphone has allowed for the ability to upload and share content quickly.

Today the Smartphone is one of the primary tools for producing UGC.

Today, people use social networks to fulfill a variety of social needs which include:
-Because of these needs being fulfilled through social networks, it can create a positive effect on how people feel about themselves.

Social Behavior
"Twitter Revolution" "Facebook Revolution"
Some of the social media sites include:
Chat Rooms
Dating Sites
An online community of people with a common interest, who use a website or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network.
What is social networking?
"In 2002, Friendster was a dating service, competing against Match.com in the U.S., but it crashed and burned. Now, Friendster has re-emerged as a social network site, but its strongest markets are in Indonesia, Malaysia, the Philippines, and Singapore (Howard, 2008, P.15)."
Bans on Social Networks
Social Media
By: @HeatherBullard @AnnieByron-Goslin
@EricaChambers @JasmineChambers

Psychologist Stanley Milgram's 1950s small world experiments, also known as six degrees of separation, are defined by Pavlik and McIntosh as "the idea that everyone in the world is separated from each other by at most six other nodes in a social network."

Six degrees of separation was later coined by playwright John Guare in his 1992 book sharing the same name.
Six Degrees of Separation
Many people have a hard time deciding the proper medium of communication to use because of the various choices they have available to them today.

Today our society falls victim to using the quickest form of communication possible regardless if it is appropriate or not.

Communication Etiquette
Social Networking & Privacy
Social Networking & Privacy
Social Networking & Privacy
According to a survey conducted by
Consumer Reports
, more than 5 million online U.S. households experienced some type of abuse on Facebook in 2010, including virus infections, identity theft, and bullying.

Consumer Reports
warns that Facebook is not interested in protecting users but instead using them to make money from advertisers and application developers.
McCain vs. Obama
Shay Mitchell has a Bacon number of 3:

Six Degrees of Kevin Bacon
In 1997, SixDegrees.com was started. While it later failed, the influence of SixDegrees and the Six degrees of separation can be seen in later social networking sites.
MySpace.com had its "Top 8" on the friends list.

Kevin Bacon has recently relaunched SixDegrees.com as SixDegrees.org, an organization dedicated to connecting celebrities to causes.
Six Degrees of Separation
Jubilation in Tahrir
As a result of the 18 day protests Mubarak was forced to step down.
“We can breathe fresh air, we can feel our freedom,”
said Gamal Heshamt, a former independent member of Parliament.
“After 30 years of absence from the world, Egypt is back.”
Barack Obama
"Once more, we have seen the incredible potential for technology to empower citizens and the dignity of those who stand up for a better future. And going forward, the United States will continue to stand up for democracy and the universal rights that all human beings deserve, in Egypt and around the world.
" President Obama
Mubarak Steps Down
The United States Reaction to Protests
Tahrir Square protests
Turkey, Iran, Eritrea, China, North Korea, Vietnam and Pakistan all have bans on social networking sites.
Since 2009, China has blocked Facebook, YouTube and Twitter; however, these sites can be accessed in a 17-square-mile radius in mainland China.
In September 2013, Vietnam passed a law prohibiting citizens posting anti-government content on Facebook.
Bangladesh, Syria, Afghanistan, Libya, Belarus, Algeria, Egypt, Tunisia, Cameroon and Malawi have all blocked various social networking sites during political situations.
"While six degrees of separation may be true offline, less than three degrees is more likely online."
Interesting Facts
South Korea blocked access to North Korea's official Twitter account in 2010 saying it contained illegal information.
Tajikistan's most recent block of YouTube was over a video of their president dancing.
"The rising dominance of social media sites means that users' lives will be increasingly more transparent, with full information about one's activities available for everyone to see -- parents and bosses included -- according to Facebook founder and CEO Mark Zuckerberg."
(Clemmitt, 2009, p.2)
Today, society has adjusted the way they receive and process information. This is due to improved communication efficiency through channels such as: Email, Twitter tweets and other Internet-based communications.

Society's Behavior
According to Maria Clemmitt in an article about Social Networking, a study by the UK-based anti-virus company Sophos "found that 46 percent of people accepted 'friend' request from strangers. Nearly 100 percent of respondents posted their e-mail addresses, and 50 percent posted the towns they lived in, while 89 percent of Facebook users in their 20s posted online their full birth dates."
On January 25, 2011 Protesters in Egypt coordinated through a Facebook page, that had 80,000 followers, where organizers said that they were taking a stand against torture, poverty, corruption and unemployment.

Twitter also played a key role, with supporters inside and outside of Egypt posting using the hashtag #jan25.

Obama campaign
By bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple Hilary Clinton for the Democratic nomination and then John McCain and the Republicans.
"What he was doing shouldn't have been possible , but we see a lot of that out there and then something clicks. He was clearly super-smart and very entrepreneurial, a person who saw the world and the status quo as malleable."
Obama campaign
President Obama on YouTube
The campaign reached a huge audience very fast, with a whole lot of information using My.barackobama.com, Facebook and YouTube. The Obama team broke the traditional mold by using 1,800 videos on YouTube during the campaign, dozens of them had more than a million views.
Obama, first social media president
President Obama
In Februray 2007 a friend of Marc Andreessen, who was the founder of Netscape and a board member of Facebook, called and asked if he wanted to meet with a man who had what sounded like a preposterous idea.

The man (Illinois Senator Barack Obama ) wondered if social networking , with its tremendous communication capabilities and aggressive database development, might help him beat the overwhelming odds facing him.
"Social Media is a group of internet-based applications that build on the ideological foundations of Web 2.0, and allow the creation and exchange of User Generated Content."(Kaplan & Haenlein, 2009, p. 61)
When a "friend" experiences either a tragedy or great accomplishment. People used to send condolences or congratulations in a personal manner (i.e. Sending a card or calling by phone). Today, individuals will send a test message, Facebook "wall post" or a "tweet" on Twitter.
-Previously, this behavior would have been unacceptable.
-Now, individuals are becoming more comfortable with this behavior.
Myspace came about in 2003, as a social networking site and peaked in 2006. Unfortunately for them Facebook was opened to the public in 2006, which lead to the downfall of Myspace.
Ian Harding
Ryan Reynolds
User Generated Content
"It will be clear by 2020 that everybody has...skeletons (or nude photos or infidelities) in the closet, and it will be seen as absurd to make morality judgments based on these (Clemmitt, 2009, p.4)."
"By 2020 it will become... clear that.. privacy is the refuge of criminals and politicians," whereas free sharing of one's information "will be widely seen as a defense against the sort of world that existed in the past," when only the rich or powerful could get hold of others' personal information and often used it in abusive ways.
(Clemmitt, 2009, p.4)
Dictionary.com defines cyber-bullying as "the act of harassing someone online by sending or posting mean messages, usually anonymously."
Adapting to the new "norm"
Standard text messages or a "tweet" are comprised of 140 characters. This makes it very hard to clearly express what one is trying to say or prove. Society has adapted to make use of each of the 140 characters available.

According to Nielsen Wire, online social network use, makes up for nearly 23% of users time spent online in the U.S., that is approximately double time spent on other online activities.
Marc Andreessen
Stop 1:20
Negative effects according to Science Daily include:
Overuse which leads to health problems
Distraction from job, school or life in general
Antisocial behaviors
Narcissistic tendencies
Stop @ :25
43% of kids have been bullied online.
Girls are twice as likely as boys to be victims.
Bullying victims are 2 to 9 times more likely to consider committing suicide.
Full transcript