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Business Research Design

MBA 512: Business Research Design & Methods at Wilkes University
by

Jennifer Edmonds, PhD

on 18 May 2015

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Transcript of Business Research Design

Options in Research Planning
...where do ideas come from?
Select a Topic
What information is available on your topic?
Support the Topic
The Literature Review
...an educated guess...
The Research Hypothesis
Business Research Design & Methods
QUALITATIVE
vs.
QUANTITATIVE
A literature review is much more than an annotated bibliography or a list of separate reviews of articles and books.
The Business Research Method
…systematic investigation…
…in order to establish facts and reach new conclusions.
…studious inquiry or examination.
What are my...?
Options in Research Planning
CATEGORIZE
DESCRIBE
EXPLAIN
EVALUATE
What are my...?
...DATA...
COMPARE
CORRELATE
PREDICT
CONTROL
...what to do WITH the data...
CATEGORIZE
DESCRIBE
EXPLAIN
EVALUATE
COMPARE
CORRELATE
PREDICT
CONTROL
What are you going to do?
Why are you going to do it?
Develop the Topic
Options in Research Planning
QUALITATIVE
vs.
QUANTITATIVE
What are my...?
Options in Research Planning
CATEGORIZE
DESCRIBE
EXPLAIN
EVALUATE
What are my...?
...DATA...
COMPARE
CORRELATE
PREDICT
CONTROL
...what to do WITH the data...
CATEGORIZE
DESCRIBE
EXPLAIN
EVALUATE
COMPARE
CORRELATE
PREDICT
CONTROL
What data is relevant to the proposed study?
What methods are common to similar studies?
demographics
behaviors
opinions
similar studies?
Articles, Books, News Outlets
VALIDITY
RELIABILITY
The most important reason for doing research is to produce new knowledge and understanding, and to disseminate it to make it available to everyone.
The aim is in-depth understanding of human behavior and the underlying reasoning behind it.
The aim is to classify features, count them, and construct models in an attempt to explain what is observed.
DATA = Words, Objects, etc.
DATA = Numbers
ACCOUNTABILITY
RELEVANCE
INTERESTING?
PERSONAL?
ACADEMIC?
Articles, Books, News Outlets
RESEARCH
Develop an investigative question
Establish the significance of the research statements
Using the research question(s),
determine what data is needed
Provide appropriate summaries of the data
Look for patterns within the data
Reduce data to a manageable size
(1)
(2)
(3)
(4)
HW1
The Research Method
Prepare a to highlight the research method framework for the article you have chosen.
Address each section in the framework.

DATA COLLECTION & PREPARATION
ANALYSIS & INTERPRETATION
REPORTING
already
The Literature Review
an introduction to the research project
project justification
a discussion of how your research fits into previous research
WHAT?
WHEN?
HOW?
WHY?
themes?
-> what sub-topics are relevant to your research question?
-> what areas also need to be defined for you to pursue your topic?
The end of the planning phase is a formal statement of the
Select
Develop
literature review
what do you propose you'll discover?
research starts by asking a question
a specific, testable statement
Statistics
DESCRIPTIVE
How does your story fit into your earlier review of the literature?
Consider MBA 512 as a research journey where the end result is your story.
New insights?
New potentional research?
Discussion Forums,
Virtual Collaboration,
Final Presentations
Bloom's Taxonomy
http://www.businessballs.com/bloomstaxonomyoflearningdomains.htm
the process of learning from the data
the way we collect, organize, and interpret data
INFERENTIAL
outside of the box
creativity
visual expression of ideas
development of the KNOWLEDGE task
(Bloom's Taxonomy)
and how best to collect it
Ignoring Business Trends
Playgrounds
Celebrity Contagion
Cheating
Social Media & Sales Processes
Green Management Matters
Music in Restaurants
Trends in Business Education
Health IT Research
Instead of summarizing the article...
and visualize
how are the themes in the literature review encompassed throughout the article?
http://www.slideshare.net/dredmonds/lean-green-at-local-restaurants
http://www.slideshare.net/dredmonds/lean-green-at-local-restaurants
PLANNING
HW2
Planning Your Research
Prepare a ___________ to highlight your research proposal.
further development of the KNOWLEDGE task
(Bloom's Taxonomy)
paste a link to your Prezi in the Discussion Forum
post your comments in the Discussion Forum
-> Topic? WHAT? WHY? HOW?
->
annotated bibliography
(>5 references)
-> Research Hypothesis?
PLANNING


DATA COLLECTION
ANALYSIS & INTERPRETATION
REPORTING
Due: May 22nd
Due: May 21st
Post a response to three other research topics.


In your response, comment on at least two of the following:
Alternatives for the study design,
Potential limitations,
Recommendations, or
Comments regarding target audience.
MBA 512
CATEGORIZE
DESCRIBE
EXPLAIN
EVALUATE
COMPARE
CORRELATE
PREDICT
CONTROL
Due: May 26th
Due: May 28th
How are you going to do it?
Articles, Books, News Outlets
Articles, Books, News Outlets
will need to incorporate multiple data sources
a question that incites details
what are you thinking about?
This Prezi was arranged by
Jennifer J. Edmonds, PhD
Wilkes University

jennifer.edmonds@wilkes.edu
did something interesting just happen?
PLANNING

DATA COLLECTION & PREPARATION

ANALYSIS & INTERPRETATION

REPORTING

Research Hypothesis
Thursday
Friday
Full transcript