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Japanese Fashion, Past and Present

A brief look into where Japanese fashion has been and where it is now.

Madison Smith

on 3 February 2012

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Transcript of Japanese Fashion, Past and Present

Japanese Fashion,
Past and Present
Traditional Fashion
Shinto priests and priestesses
1. Seisou - formal attire, used for ceremonies and imperial functions

2. Reisou - white attire for Shinto purification rituals, festival events; white represents purity (lack of impurity). Shrine attendants without rank wore white by default.

3. Tsunes - normal attire for Shinto ceremonies.

4. Seisou, aka Seifuku - formal attire worn by female shrine maidens.

5. Miko - most commonly worn outfit of female shrine maidens.
Heian period (794 - 1185)
Current style in Japan has its similarities and differences to our own culture. There is the completely average, normal style, the edgier style, the cutesy style, etc.

It's important to note that most of these styles are often taken to extremes in the bigger cities (i.e. Tokyo and the districts inside of Tokyo such as Shibuya, Harajuku).

Tokyo is one of the fashion capitals of the world.

We will discuss the following modern clothing styles:
, Bosozoku,
Visual Kei
Current Fashion: Stereotypes and Genres
Tale of Genji, etc.

Some of the most elaborate, impractical clothing in all of Japanese history. Beautiful, but the garments are heavy, thick, and hard to move in.

Loli goth, or gothic lolita, is a combination of cute, Victorian doll-like fashion with gothic elements. Darker makeup/clothing are what generally make up the gothic aspects of this look. Generally, loligoths are female.

Sweet lolita, similar to dolly kei in the bottom right.
Gyaru comes from the Japanese attempt to say 'Gal.'
Clothing line in 70's, 'women that didn't want to marry
Was 'cool'
Gyaru and Ganguro
Geisha and Maiko wear kimonos as well, but they are more elaborate and decorated, as is their makeup and hair.
Geisha and Maiko
Maiko have a red collar under their kimono, and their obi has a very long tail. Lots of hair decorations.
Geisha have less decorations than maiko. Their lips are fuller, their obis are shorter, as are their sleeves. Less color overall.
Fashion, clothing, what you put on your body is important in almost all cultures

What you put on your body can express...
social class
religious beliefs

We judge everything and everyone by appearances, despite fairness
Clothing sends a message
Why Fashion is Important
Different styles of clothing represented, still represent, various cultural elements to various types of societies.

I.E. White in Japan is always associated with purity, red is always associated with life and health.
Clothing choice impacts us all, can even be historical
Sooo many types of kimonos....
Ganguro/gyaru share similarities in appearance
Usually very tan with bleached hair of various colors
Bright white makeup
Ganguro take these ideas to the extreme
Rebellion against traditional Japanese beautiful ideals:
pale skin
dark hair
red makeup.
Males/Females; negative connotations
Yankii/Yankee = gangsters
Usually high schools students that adorn/alter their uniforms
They may/may not actually do bad things, but want to look the part

Female: dark makeup, long school skirts, thin eyebrows, surgical masks

Male: pompadour, sunglasses, chains
Bosozoku = style of motorcycle gangs/clubs
Generally, more female bosozoku
Very long coats with kanji embroidered on the back (called Kamikaze suits/coats)
Lit. 'visual style,' Japanese rock

Elaborate make flamboyant costumes, wigs, and often, but not always, paired with androgynous aesthetics.
Visual Kei
99% of all the people you see when you google visual kei are male.

Most popular in 80's/90's but exists today
Decora = short for Decorate/Decorated
Various amounts of seemingly randomly brightly colored items
Falls into the kaaii subculture/genre
Harajuku Bridge
Professional uniforms for all sorts of jobs

Sense of duty, unity, cleanliness

Trains, video game arcades
Realistic high school uniforms

Summer/Winter versions

sailor style usually for middle school

If not...
Break time, then movie

It is just as important to focus on past styles of clothing
as well as current styles of clothing inside of a culture.
In conclusion...
Fashion and clothing shows us an important part of Japan's values, beliefs, and emotions. Clothing is not a shallow as you may think.
All images from google
(source: http://www.onmarkproductions.com/html/shinto-priesthood.html )
JCC Business:
1. Intercultural Night: Friday 7pm
Volunteers message Shinsuke,
others meet outside JCC room at 6:30
2. T-shirts on hold for a little while
3. Film Festival Saturday 5pm
first floor Wickes, Marble Lecture Hall
4. Next meeting: Martial Arts w/ Jason Schmidt
Meeting Agenda:
1. Powerpoint, kimono video, Minori video
2. Member suggestions?
3. Break, displays
4. Film: warning
5. Done
Not going over every fashion genre

There are countless genres/subgengres

Subcultures in general

Kawaii/Kawaii subculture

Japan has "average" clothing everywhere
Full transcript