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The ALS Ice Bucket Challenge
Transcript of The ALS Ice Bucket Challenge
What is ALS?
Golfer from Florida
He was responding to a challenge from a friend who told him pour ice over your head and I'll donate to the charity of your choice. He chose ALS because his cousin suffered from the disease.
He then nominated his cousin's wife
Eventually the challenge reached ALS activist - Pat Quinn and his movement:
Quinn for the Win
His brother, Dan, was one of the first people to take the challenge to a new level
Pat and his network spread the word until it reached former college baseball player, Pete Frates
With help from philanthropist Corey Griffin, the challenge started to really go viral
July 15th, 2014
Corey tragically passed away in a driving accident on August 16th
After Pete took up the challenge, it soon spread to athletes all over Boston
Like Julian Edelman of the New England Patriots...
Tom Brady and soon after the whole New England Patriots Franchise was taking the challenge
Who challenged Whole Teams
And this is when it went really viral
From here the challenge in inevitably spread to Tom's wife, and now the challenge had entered a new world of celebrity.
It also spread to Justin Timberlake
via Boston too.
Tonight Show with Jimmy Fallon
Governor Chris Christie
(and a bunch of Facebook employees)
Julia Louis Dreyfuss
& Jamie King
Chloe Grace Moretz
Ashton Kutcher & Wilmer Valderama
Robert Downey Jr.
Jesse Tyler Ferguson
& Zac Efron
Total Money raised:
$79.7 million since July 29th
All Stats Courtesy of
Most likes for #icebucketchallenge posts on the 19th of July
@leomessi 462,181 Likes
@itsashbenzo 318,854 Likes
@katyperry 277,422 Likes
Most likes for #icebucketchallenge on the 20th of July
@zacefron 232,036 (it’s actually Robert Pattison in the video)
How hoping on a viral bandwagon can help your brand:
Top shop Employes 20th July 2014 59 033 Likes
MTV 24th of July 23,431 Likes
Nike CEO Mark Parker 19th July 2014 113 645 Likes
Michael Kors CEO Michael Kors 24th of July 53,835 Likes
Dolce & Gabbana CEO Stefano Gabbana 20th of July 2014 19 540 Likes
Number of Donors:
Amount raised in the same period last year:
also sometimes known as Lou Gehrig's Disease
Symptoms spread from one part of the body (usually an arm or leg) to others.
Slowly the body looses control over all muscles. Patients can't eat, speak, walk, or talk without assistance.
Who does it affect?
Currently around 12,000 people in the US have a definitive ALS diagnosis
That's about 4 people in every 100,000
ALS is most common amongst white males, non-hispanics, and those aged 60-69
90-95% of the time, there are no clear factors for the onset of ALS
5-10% of the time ALS is inherited from a direct relative
How common is ALS?
Number of deaths for leading causes of death in the US (2011):
Heart disease: 596,577
Chronic lower respiratory diseases: 142,943
Alzheimer's disease: 84,974
Influenza and Pneumonia: 53,826
Nephritis, nephrotic syndrome, and nephrosis: 45,591
ALS kills between 5000 and 6000 a year
Other facts you should know:
ALS is not contagious.
ALS can strike anyone.
Although the life expectancy of an ALS patient averages about two to five years from the time of diagnosis, this disease is variable and many people live with quality for five years and more. More than half of all patients live more than three years after diagnosis.
About twenty percent of people with ALS live five years or more and up to ten percent will survive more than ten years and five percent will live 20 years. There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.
ALS occurs throughout the world with no racial, ethnic, or socioeconomic boundaries.
Riluzole, the first treatment to alter the course of ALS, was approved by the FDA in late 1995. This antiglutamate drug was shown scientifically to prolong the life of persons with ALS by at least a few months. More recent studies suggest Riluzole slows the progress of ALS, allowing the patient more time in the higher functioning states when their function is less affected by ALS.
Reports from three separate patient databases described long range experience with Riluzole. All three reports suggest a trend of increasing survival with Riluzole over time.
Click or Tap any circle to see the celebrities take the challenge