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The ALS Ice Bucket Challenge

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Prezi David Hooker

on 5 December 2018

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Transcript of The ALS Ice Bucket Challenge

Explore The ALS Ice Bucket Challenge
What is ALS?
Charles Kennedy
Golfer from Florida
He was responding to a challenge from a friend who told him pour ice over your head and I'll donate to the charity of your choice. He chose ALS because his cousin suffered from the disease.
He then nominated his cousin's wife
Eventually the challenge reached ALS activist - Pat Quinn and his movement:
Quinn for the Win
His brother, Dan, was one of the first people to take the challenge to a new level
Pat and his network spread the word until it reached former college baseball player, Pete Frates
With help from philanthropist Corey Griffin, the challenge started to really go viral
July 15th, 2014
Corey tragically passed away in a driving accident on August 16th
After Pete took up the challenge, it soon spread to athletes all over Boston
Like Julian Edelman of the New England Patriots...
...who nominated
Tom Brady and soon after the whole New England Patriots Franchise was taking the challenge
Who challenged Whole Teams
The Bills
The Jets
The Dolphins
And this is when it went really viral
From here the challenge in inevitably spread to Tom's wife, and now the challenge had entered a new world of celebrity.
Giselle Bundchen
Mario Testino
Kate Moss
David Beckham
It also spread to Justin Timberlake
via Boston too.
Justin Timberlake
Ryan Seacrest
Bill Gates
Mark Zuckerburg
Tonight Show with Jimmy Fallon
Governor Chris Christie
Sheryl Sandberg
(and a bunch of Facebook employees)
Katie Couric
Julia Louis Dreyfuss
Stephen Colbert
Melinda Gates
Married to
Selena Gomez
James Franco
Chris Martin
Stella McCartney
Gywneth Paltrow
Martha Stewart
Matt Lauer
Taylor Swift
& Jamie King
Ingrid Michaelson
Chloe Grace Moretz
Emma Stone
Topher Grace
Ashton Kutcher & Wilmer Valderama
Lena Dunham
Allison Williams
Katy Perry
Tyler Perry
Ben Affleck
Tim McGraw
Oprah Winfrey
Steven Spielberg
Matt Damon
Jimmy Kimmel
Kerry Washington
Bob Iger
Tim Cook
Dr. Dre
Robert Downey Jr.
Chris Hemsworth
Chris Evans
Jesse Tyler Ferguson
Elizabeth Banks
Nathan Fillion
Tom Hiddleston
Benedict Cumberbatch
Cat Deeley
Anna Kendrick
Brittany Snow
Jessica Stroup
Jessica Grimes
Ashley Tisdale
& Zac Efron
Robert Pattinson
Total Money raised:
$79.7 million since July 29th
Instagram Stats
All Stats Courtesy of
Most likes for #icebucketchallenge posts on the 19th of July
@leomessi 462,181 Likes
@itsashbenzo 318,854 Likes
@katyperry 277,422 Likes

Most likes for #icebucketchallenge on the 20th of July
@zacefron 232,036 (it’s actually Robert Pattison in the video)
@ikercasillasoficial 179,293
@romeosantos 170,278

How hoping on a viral bandwagon can help your brand:

Top shop Employes 20th July 2014 59 033 Likes
MTV 24th of July 23,431 Likes
Nike CEO Mark Parker 19th July 2014 113 645 Likes
Michael Kors CEO Michael Kors 24th of July 53,835 Likes
Dolce & Gabbana CEO Stefano Gabbana 20th of July 2014 19 540 Likes
Number of Donors:
1.7 million
Amount raised in the same period last year:
2.5 million
also sometimes known as Lou Gehrig's Disease
Muscle Cramps
Slurred Words
Difficulty swallowing
Symptoms spread from one part of the body (usually an arm or leg) to others.
Slowly the body looses control over all muscles. Patients can't eat, speak, walk, or talk without assistance.
Who does it affect?
Currently around 12,000 people in the US have a definitive ALS diagnosis
That's about 4 people in every 100,000
ALS is most common amongst white males, non-hispanics, and those aged 60-69
90-95% of the time, there are no clear factors for the onset of ALS
5-10% of the time ALS is inherited from a direct relative
How common is ALS?
Number of deaths for leading causes of death in the US (2011):

Heart disease: 596,577
Cancer: 576,691
Chronic lower respiratory diseases: 142,943
Strokes: 128,932
Accidents: 126,438
Alzheimer's disease: 84,974
Diabetes: 73,831
Influenza and Pneumonia: 53,826
Nephritis, nephrotic syndrome, and nephrosis: 45,591
Suicide: 39,518
ALS kills between 5000 and 6000 a year
Other facts you should know:
ALS is not contagious.
ALS can strike anyone.
Although the life expectancy of an ALS patient averages about two to five years from the time of diagnosis, this disease is variable and many people live with quality for five years and more. More than half of all patients live more than three years after diagnosis.
About twenty percent of people with ALS live five years or more and up to ten percent will survive more than ten years and five percent will live 20 years. There are people in whom ALS has stopped progressing and a small number of people in whom the symptoms of ALS reversed.
ALS occurs throughout the world with no racial, ethnic, or socioeconomic boundaries.
Riluzole, the first treatment to alter the course of ALS, was approved by the FDA in late 1995. This antiglutamate drug was shown scientifically to prolong the life of persons with ALS by at least a few months. More recent studies suggest Riluzole slows the progress of ALS, allowing the patient more time in the higher functioning states when their function is less affected by ALS.
Reports from three separate patient databases described long range experience with Riluzole. All three reports suggest a trend of increasing survival with Riluzole over time.
Famous Sufferers
Stephen Hawking
Lou Gehrig
Baseball Player
David Niven
Mao Zedong
Historical Figure
Click or Tap any circle to see the celebrities take the challenge
Chris Anderson
Elon Musk
Full transcript