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TaskRabbit

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by

Angela Sharma

on 4 March 2016

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Transcript of TaskRabbit

What is TaskRabbit?
Service Blueprint
Redesign of TaskRabbit
Value Network Model
TaskRabbit
Aathira Kottapurath
Jennifer Wong
Angela Sharma

Service Design with Stakeholder Modeling
Angela
TaskRabbit trainers
Jenn
Aathira
chief technology officer (CTO)
regulators
negative stakeholders - competitors
TaskRabbit interviewer
client
tasker
web developer
company executives
investors
marketing specialist
Motivation Matrix Redesign
Effective way to look at the service from a user's perspective
Identifies weaknesses, failures and opportunities
Onstage and offstage changes to improve the service design
Determines how stakeholders help or hinder each other from attaining what they want or avoid what is not wanted
Allows us to see if stakeholder needs are or are not being fulfilled
Helps improve the service concept
Improve marketing in the United States
Promote the company through advertising
Connect with Trainers
TaskRabbit Trainer
Revised Motivation Matrix
Discussion Questions
Marketing Specialist
Before
After
"Jack of All Trades"
Longer and more thorough training process
Improve relationship between Tasker and Client
Allows us to view the value exchange between TaskRabbit stakeholders
Makes it apparent what values are exchanged
Determine what values are missing for the re-design
Company Executives
Investors
Web Developer
Taskers
Clients
Before
No interconnectivity -- only a set of expectations
After
Illustrates the co-dependence/relationships between the two stakeholders
Value Network Model
Motivation Matrix
Which models did you find were most useful?
Which model gave you the best understanding of TaskRabbit?

Discussion Questions
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Full transcript