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The new spokesperson

In a changing media environment the spokesperson has to change his way of work
by

Joel Lion

on 23 April 2010

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Transcript of The new spokesperson

The New Role of the Spokesperson in the Changing World of Media Media Organizations Radio
Magazines
News: Weekly, more time to gather information and has greater focus on analysis
Culture: 3-month lead time
Demographic based
Radio
Broad-spectrum
Snippets to Long Discussion
Deadline
Reduced Staff



Web 2.0 Websites Blogs
Facebook
Twitter
YouTube Timeliness
Relevancy
Followers/Readers
Government Interference







Irrelevancy of the old type
Shrunked World
Internet sites, correspondents and news Agency
Ministers and officials in Israel are a phone call away from the journalists

Opportunities
Beats Specialized News
Culture
Sports
Art
International News
Op-Eds


Reduced Staff = More Freelances = More people looking for new and interesting writing topics
Exclusives
Interviews with high officials
Special Programming
Television
Deadline
Visual
Vocal
Limited Time
Reduced Staff

Beats
Focus on local angle
Deadline
Reduced Staff
Newspapers Time
Time to get information/verification from an official source in Israel
Reporter’s time – TIME IS MONEY
Deadline
Breaking News
Reduced Staff
Time difference between Israel and US
Full transcript