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Design Thinking in a Nutshell

i2r Prezi Project

Lionel Fong

on 9 September 2013

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Transcript of Design Thinking in a Nutshell

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. -Tim Brown, CEO of IDEO
What is Design Thinking?
1. Useful for
solving Wicked
What is the Design
Thinking Process?

Immerse in learning to develop background knowledge before beginning to address design challenges
Talk to Experts
Conduct Research
Observe users in their natural environment without preconceptions and empathize with the users
Watch how users behave and interact
Interview users on what they are doing
Why is Design Thinking
Source: http://mootee.typepad.com/innovation_playground/2007/08/human-centered-.html
Source: http://www.co-society.com/2010/11/wicked-problems/
Interpret observations and come up with an actionable problem statement
Focus on: user + need + insight
Suggest what changes will have an impact on the user experience
3. Interpret
4. Ideate
5. Prototype
2. Observe
6. Test
1. Understand
Brainstorm ideas and suspend judgement
Its about creativity and fun
Build on each other's ideas
Encourage quantity of ideas
Create multiple iterations of low-resolution artifacts that users can interact with (e.g., wall of post-it notes, models, sketches)
Start building even if you aren't sure what you're doing
Don't spend too much time on a single prototype
Build with the user in mind
Place prototypes in the hands of the user in the appropriate context of the user's life
Don't provide instructions at first
Observe how he/she interacts with the prototype
Ask users to compare multiple prototypes to reveal latent needs
Learn from the tests and refine the prototypes
Testing sometimes reveals that the problem was not framed correctly
In such cases, the INTERPRET PHASE has to be revisited
2. Applicable to many subjects
3. Integrates imagination
and analytical thinking to
produce revolutionary
4. Promotes cooperation, socialization and human centered solutions
That's Design Thinking
in a nutshell!
Full transcript