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Case #1 McDonalds "Seniors" Restaurant
Transcript of Case #1 McDonalds "Seniors" Restaurant
Seniors go to McDonald's for monthly breakfast deal.
Turned into a daily occurrence
Seniors stay until 3pm
Created "bonds" with employees
Only issue is crowding
Lisa interested in BINGO for seniors?
McDonalds manager is concerned with image
-Lots of business
-Clean up after themselves
-leave before the lunch rush
-relationships with customers
-unlimited coffee refill
-take up a lot of space
-stay for long periods of time
-give discount--less profit
-”old people” reputation
relationships with seniors
turnover of food
More seniors will come and overfill restaurant
changes "fast food" concept
seniors abusing discount
Five Step Approach
1. Define the problem
2. Analyzing the situation
3. Getting problem-specific data
4. Interpreting the data
5. Solving the problem
What Would You Do?
We collectively decided to NOT implement the BINGO game
McDonalds name commonly known throughout world
Good reputation due to brand name
will keep customer base
McDonalds has its own trademark known by almost anyone
The McDonalds Experience
Professional services like bingo isn't a good idea
people eat inside for the atmosphere
differentiation with a combination of goods for specific target markets
other ideas: free wi-fi encourage consumerism
BINGO will change the atmosphere
Creating different standards for customers