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Gender Stereotypes and Heteronormativity

ISU PRESENTATION (05-25-2015)
by

ingrid bancolita

on 25 May 2015

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Transcript of Gender Stereotypes and Heteronormativity

GENDER
STEREOTYPES
AND HETERONORMATIVITY

Acknowledging gender stereotyping is important because it contributes to...
INTRODUCTION
KEY
QUESTIONS
HYPOTHESIS
SECONDARY RESEARCH
INTERVIEW
HOW WOULD YOU CLASSIFY THESE PICTURES?
QUESTIONNAIRE/SURVEY
ANALYSIS
SO WHAT?
IN CONCLUSION...
1. What factors influence established beliefs towards certain genders?
2. How do gender stereotypes connect to heteronormativity?
3. How are these responses towards gender stereotypes presented in our daily life?
Gender stereotypes are reinforced by teen girls' reactions towards peer purchases, ultimately contributing to the ideals of heteronormativity.
BIBLIOGRAPHY
Should we not dress girls in pink? (Bates, Web)


* In the early 1900's,
pink was "more suitable for a boy" due to it being a "stronger colour"
.
Blue was considered "delicate and dainty", thus being "prettier for the girl"
.

* Pink began to be associated with femininity around the time
Adolf Hitler
sent those classified as homosexuals to concentration camps.
He labeled them with a pink triangle
.

* Marketer's have promoted a feminine and "girly" image for young females, leading to peer pressure if they decide not to conform to this image.

* Michael Gurian, a therapist and researcher, stated that the "environment does not change the... makeup of that organism" and that "the effect [of the environment] is more temporary".

* Gurian states that those against the classification of the colour pink believe that pink means
"girl, girl, girl, which means not smart, which means oppressed"
.

* Young girls favouring the colour pink is not detrimental to their development and success.

Sexism
What Is
Heteronormativity?
(Boskey, Web)

* Heteronormativity is the
perpetuation of the idea that heterosexuality is the "norm"
.

* It is the belief that all people can be categorized as male or female genders and that
one's sexual orientation is solely towards the opposite sex
.

* Heteronormativity deals with the perception of gender identity and heterosexuality in terms of the norms, expected behaviors, and way of life. Assumptions made in regards to gender and sexual orientation are
heteronormative assumptions
.

* Heteronormative education is precarious as

it causes non-binary students to feel excluded and it promotes heterosexuality over homosexuality
.

Discrimination
Against LGBTQIA Community
6 EXAMPLES OF HETERONORMATIVE BEHAVIOUR

You may not realize it but society has made you think...
1.
Any existing affection between a boy and girl is typically
romantic

but
any existing affection between two boys or two girls is typically
platonic
2.
Girls put a lot of effort in their looks because they want to impress a boy - therefore, when there are no boys around
she doesn't need to "try"
3.
Every person you meet is, on default,
heterosexual
unless they appear to be or reveal that they're "gay"
4.
Non-straight people cannot appreciate the opposite sex
(i.e. a gay man cannot think that a woman is beautiful/attractive)
5.
Between a couple, there has to be the "masculin" one and the "feminine" one
(see Ellen)
6.
Acknowledging the possibility that someone may not be straight is "forcing sexuality" on them
(see #3)
The survey results show that
the hypothesis is correct
and that gender stereotypes are reinforced by teen girls' reactions towards peer purchases. Therefore, these results suggest why
perception of gender affects perception of sexuality
. Anyone who breaks the norms set by society are immediately labeled and categorized based on impression. This study demonstrates the
strong impact society has on influencing purchases and the preconceptions of gender and by extension, sexuality
.
1.
How do you think society has influenced or help shape the way you picture a "typical" man or woman?

2.
Do you agree or disagree with this statement:
"Gender stereotypes are part of the reason why inequality still exists between males and females. This inequality will continue to exist as long as gender stereotyping is an issue."

3.
Looking at each picture, list every option you would associate with it upon first impression.

A.
Male
B.
Female
C.
Adults (18 and over)
D.
Children (under 18)

correlation between teenage girls being in control of purchase decisions and being cautious of what to buy
public opinion is a factor that influences how teenage girls shop
short-term and long-term push the direction of consumerism and contribute to the shaping of social norms

Bates, Claire.
"Should We Not Dress Girls in Pink?"
BBC News. BBC, 8 Jan. 2009. Web. 1 May 2015.

Boskey, Ph.D.
"What Is Heteronormativity?"
About.health. 24 Jan. 2014. Web. 1 May 2015.

Wolska, Malgorzata.
"Gender Stereotypes in Mass Media. Case Study: Analysis of the Gender Stereotyping Phenomenon in TV Commercials."
Krytyka. 9 Jan. 2011. Web. 1 May 2015.


Why did we choose this topic?
Gender Stereotypes in Mass Media. Case Study: Analysis of the Gender Stereotyping Phenomenon in TV Commercials (Wolska, Web)

* In order to organize knowledge, people create cognitive schemes that are "representations of the reality displaying its most typical and fundamental elements and properties".

* A
stereotype
is a cognitive scheme representing
the beliefs of group members regarding another group
.

* Stereotypes
can influence negative social behaviors
such as the division of gender roles. In the past, the patriarchy was the prominent family model, but the current family model is commonly based on partnership.

* The women's liberation movement worked towards the equality of men and women. Its goal was to redefine gender roles in the workplace as well as in the home.

* Communication theorist, Marshall McLuhan, stated that mass media "affects people's lives by shaping their opinions, attitudes, and beliefs".

* The media can manipulate a message to apply to the policy of a dominant social group, leaving society "distorted".

* Women are
typically featured in commercials for domestic products
as they are seen to be in charge of making the everyday purchases. Men
often advertise business products, vehicles, or other expensive items
. Men are rarely shown in advertisements doing domestic work.

* Thin actresses commonly appear in commercials, thus perpetuating the idea that only thin women are be beautiful.

* Young girls are
typically shown playing with dolls or in toy kitchens
while boys are
presented playing sports or playing with cars
.

H
O
M
O
P
H
O
B
I
A
TRA
NS
P
HO
BIA
QUE
ER
ER
AS
URE
We chose this topic to investigate the relationship between the public perception of gender and sexuality and how it is affected by the attitudes programmed by society on females.
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