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BARBIE

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by

Katerina Spenrath

on 26 April 2014

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Transcript of BARBIE

Marketing and Consumerism
Marketing techniques used on consumers
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Bandwagon Effect: encourages you to buy a product of service because everyone else is.
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Emotional appeal: uses strong emotional language that connects with your fears and desires.
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Glittering generalities: relates the product of service to words or images that promise everything, but deliver little or nothing.
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Plain folks appeal: relates a product or service to the experience of ordinary folks.
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Testimonials: uses celebrities or experts to speak for a product.
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Scientific appeal: uses statistics or scientific data to persuade consumers to buy a product or service.
Conclusion
BARBIE
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