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Katerina Spenrath

on 26 April 2014

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Transcript of BARBIE

Marketing and Consumerism
Marketing techniques used on consumers
Bandwagon Effect: encourages you to buy a product of service because everyone else is.
Emotional appeal: uses strong emotional language that connects with your fears and desires.
Glittering generalities: relates the product of service to words or images that promise everything, but deliver little or nothing.
Plain folks appeal: relates a product or service to the experience of ordinary folks.
Testimonials: uses celebrities or experts to speak for a product.
Scientific appeal: uses statistics or scientific data to persuade consumers to buy a product or service.
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