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The Visual Life of Campaigns
Transcript of The Visual Life of Campaigns
The Power of Pop-ups & Immersive Events
Discovery (via social, site, PR, marketing, advertorials etc.)
Happy first-time UX
Customer returns multiple times
They spread the word - diffusion
New visitors convert into active, paying users
Fans of Jessie Burton
Fans of poetry
"It was so refreshing to see a crowd of genuinely new faces for a literary fiction event, which tends to attract the same type of crowd again and again. By reconstructing the traditional book reading along thematic lines, The Muse event revitalised the format and attracted a wholly new audience."
~ Miriam Robinson
"It was such an amazing evening! I haven't been exposed to a lot of poetry before so it was really lovely, they all honestly blew me away. I'm definitely going to get my hands on a copy of Hollie’s book - she was incredible! I've never been excited by poetry before, so I was really grateful to be there."
~ Pip of YouTube channel, PippityBop
Don’t just appeal to the bookish crowd. Who else could you reach?
Think thematically; creates an opportunity for authorless events and for combined messaging
Dedicate more attention to paperback releases
Low price point on tickets
Budgets do not have to be big; harness partnerships
Create an event you would want to go to!
"By having an evening of mixed performances, we were able to appeal to a wider audience who regularly attend msic, spoken word and comedy nights but rarely go to book launches, but all the while putting the book and author at the heart of the event."
~ Crystal Mahey-Morgan