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Personal Branding

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by

Amy Schwab

on 8 August 2013

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Transcript of Personal Branding

Symbol
Catchy phrase or song
Authentic
Promise

What is a Brand?
What is that promise?
Why Brand?
You carry your personal brand everywhere
Defines who you are
Impress Interviewers
Prepares you for "real-life" situations
Recognizing
Brands
Understand why brands are useful
Know how to establish your personal brand
Know how to use your personal brand and Alpha Xi Delta's brand relate
Be able to interchange terminology between industries
Identify the skills you have developed
Articulate those skills and how to showcase them when you're applying for a job
Learning Objectives
Desired Skills
Complex problem solving – 75%
Ethical decision making – 75%
Critical thinking and analytical reasoning – 81 %

Greek VS. Business
Collegians and Alumnae Customers
Membership Customer Experience
Recruitment Sales
Expansion Marketing
Programs New Product Development
Program Evaluations Customer Satisfaction
Measures
Goals Customer Plan
Evaluation Environmental Analysis
Interchanging Terminology
Experience
Greek
Terminology
X Industry Terminology
Within my organization I was apart of a mentoring program where I acted as a role model to guide a new member through their beginning of their.
Consistent
Reassurance
Beneficial
Internal vs. External
Marketing
YOUR
Experience

Chapter President
Chapter Life VP
Public Relations VP
Financial VP
Membership VP
Programs VP
Recording Secretary
Panhellenic Delegate
NMOC
Academic Chair
Corresponding Secretary
Publicity Chair
Historian
Chaplain
Marshal
Ritual Chair
Philanthropy Service Chair
Fraternity Heritage Chair
Assistant NMOC
Assistant Financial VP
Recruitment Secretary
COB Chair
Social Chair
Activities Chair
House Manager
Room Chair
Scrapbook Chair
Song Leader
Alumnae Relations
Elected Officers and Appointed Officers
Personal Branding
Analytical skills
Decision-making
Communication and presentation skills
Coaching and mentoring
Propriety
Working with diverse people


Establishing trust and credibility
Accountability and responsibility
Goal-setting
Leadership
Effecting change
Creativity
Applied knowledge
Transferable Skills
Dimensions of Personal Branding
{PASSIONS}
{VALUES}
{STRENGTHS}
{ACTIONS}
Tying it Together
Personal Brands
Promises
Desired skills
Transferable skills
Marketing
I was a rose bud and or a big sister.
Dimensions of Branding Alpha Xi Delta
{SOCIOLOGICAL}
{FUNCTIONAL}
{SPIRITUAL}
{MENTAL}

Articulating Your Experience
Experience
Greek
Terminology
X Industry
Terminology
USP: Unique Service Proposition
I was the Membership VP for my sorority. I was responsible for recruiting women for my chapter.
I was in charge of sales for my organization. My responsibilities were to develop a marketing plan and ultimately sell our membership experience to prospective customers.
Full transcript