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Transcript of Personal Branding
Catchy phrase or song
What is a Brand?
What is that promise?
You carry your personal brand everywhere
Defines who you are
Prepares you for "real-life" situations
Understand why brands are useful
Know how to establish your personal brand
Know how to use your personal brand and Alpha Xi Delta's brand relate
Be able to interchange terminology between industries
Identify the skills you have developed
Articulate those skills and how to showcase them when you're applying for a job
Complex problem solving – 75%
Ethical decision making – 75%
Critical thinking and analytical reasoning – 81 %
Greek VS. Business
Collegians and Alumnae Customers
Membership Customer Experience
Programs New Product Development
Program Evaluations Customer Satisfaction
Goals Customer Plan
Evaluation Environmental Analysis
X Industry Terminology
Within my organization I was apart of a mentoring program where I acted as a role model to guide a new member through their beginning of their.
Internal vs. External
Chapter Life VP
Public Relations VP
Philanthropy Service Chair
Fraternity Heritage Chair
Assistant Financial VP
Elected Officers and Appointed Officers
Communication and presentation skills
Coaching and mentoring
Working with diverse people
Establishing trust and credibility
Accountability and responsibility
Dimensions of Personal Branding
Tying it Together
I was a rose bud and or a big sister.
Dimensions of Branding Alpha Xi Delta
Articulating Your Experience
USP: Unique Service Proposition
I was the Membership VP for my sorority. I was responsible for recruiting women for my chapter.
I was in charge of sales for my organization. My responsibilities were to develop a marketing plan and ultimately sell our membership experience to prospective customers.