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Malsow's Hierachy of Needs

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Sukhraj Johal

on 13 September 2012

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Transcript of Malsow's Hierachy of Needs

Malsow's Hierarchy of Needs Malsows theory of motivation states that human beings are motivated by unsatisfied needs, and that certain lower factors need to be satisfied before higher needs can be satisfied. Ultimately, one is striving for self actualization. ' His Theory Malsow's Hierarchy of needs is divided into five levels from the lower needs (physiological, safety and security, love, and self esteem.These are the needs that must satisfied before a person can act selfishly. Levels Psychological Needs Safety Needs Social Needs Esteem Needs Self Actualization By: Sukhraj Johal The necessities for survival. Some of the needs are air ,food,water, shelter, warmth, sleep, etc. Some of these needs are: Living in a safe area ,Medical insurance, Job Security, Financial reserves etc. After the lower levels of the pyramid are completely satisfied. One aims toward the first level of higher needs, social needs. Some are: friendship, belonging to a group, giving and receiving love, etc. After the person feels that they "belong" a motivator awakens to attain a degree of importance. Esteem consists of two parts: internal motivators and external motivators.
Some examples of esteem are: Recognition (external motivator),Attention (external motivator), Social Status (external motivator) ,etc. Crest 3D white advertisement KFC Advertisement First of all, this KFC advertisement fits into the first level of Maslow's theory of Hierarchy because the ad's product showcases one of the most necessary psychological needs that is needed to sustain life. Lastly, KFC's products perfectly clear the lowest level of Maslow's theory of Hierarchy. Self actualization is the peak of Maslow's theory of Hierarchy. Unlike the lower needs this is not fully satisfied. Self actualized people tend to have motivators like justice, truth, wisdom and meaning. The Nestle commercial fits into the first level of Maslow's theory of Hierarchy because this commercial incorporates water as there product, a basic psychological need to sustain life. Overall, this commercial product brings out the concept of hydrating your body with water allows oneself to completely clear the lowest level and move on to the second level of Maslow's theory of Safety Needs. To begin, this Travelers Insurance advertisement fits into the second level of Maslow's theory of Hierarchy because this commercial promoting its security and safety measures that will protect oneself from physical harm. In the commercial, when the man is tumbling into people and things, and they hit the wall, they were physically unharmed because of there coverage with Travelers insurance. Lastly, Travelers Insurance is mainly made up of safety needs which clears the second level of Maslow's theory of Hierarchy. First of all, this Lexus commercial fits into the second level of Maslow's theory of Hierarchy because this commercial is promoting its new product as being the safest vehicle on the road. The commercial states that their product has a wide variety of safety precautions like blind spot monitor, night view, and heads up display. Overall , the Lexus vehicles take safety measures that can protect oneself from physical injury which fits and clears the second level of Maslow's theory of Hierarchy. To begin, the eHarmony advertisement fits into the third level of Maslow's theory of Hierarchy because its ad is promoting its website as finding great relationships with compatible people is a major category in Social needs. Overall, eHarmony promotes it's products with social categories like friendship, giving and receiving love, etc. This makes it clear the third level of Maslow's theory of Hierarchy. First off, Match.com, an online dating website created a new promotional video that fits into the third level of Maslow's theory of Hierarchy because the commercial promotes the website as "being the only website with more relationships and more marriages than in any other site." Lastly, Match's website contains two out of three major Social Needs: friendship and giving and receiving love. This commercial clears the third level of Maslow's theory of Hierarchy.
To begin with, this Adidas commercial fits into the fourth level of Maslow's Hierarchy because the commercial promotes there products with celebrities( Nicki Minaj, Big Sean, Derek Rose, etc). In the commercial, the celebs are getting recognition and attention (external motivators) to themselves that one might get if they wear Adidas products. Overall, the Adidas commercial contains two out of five major categories; recognition and attention. This commercial clears the fourth level of Maslow's theory of Hierarchy. This Crest advertisement fits into the fourth level of Maslow's Hierarchy because the ad is promoting its product as being an attention grabber and having self-respect for oneself. The ad shows a beautiful women smiling and flashing her bright teeth. Lastly, the Crest ad captured two out of five major categories: attention and self-respect. This clears the fourth level of Maslow's theory of Hierarchy. TH This marine advertisement fits into the fifth and final level of Maslow's Hierarchy of Needs because this ad incorporates almost all of the categories in Self Actualization from wisdom received from hard training to justice by serving your country. Lastly, this ad doesn't clear the final level because people grows and there are always new opportunities and dreams that are yet to be achieved. First of all, this Canadian armed forces ad fits into the final level of Maslow's Hierarchy of Needs because it contains justice by serving your country to wisdom. Lastly, this ad cannot clear the final level of Maslow's Hierarchy of needs because people keep growing and there always new opportunities awaiting them. Levels
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