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BEER

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by

Mona O

on 30 May 2016

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Transcript of BEER

government
consumers
craft brewers
commercial brewers
lion & CUB
FONTS
BEER
INTRODUCTION
CRAFT
VS
commercial BEER

what are the
differences?
craft beer
commercial beer
Whereas...
AUStralia's
consumption
of Beer
STAKEHOLDERS
economic
theories
CASE STUDY
B
E

R
Mona, Alvin, Sabrina, Sybil
Market structure
oligopoly
duopoly
kinked demand curve
government
demand
economies of scale
solutions
conclusion
discussion
90 % of beer market controlled by commercial brewers
accc (australian competition consumer commission)
"175 craft brewers operating in Australia, double the number 10 years ago" (Bowley.A)
but also
Lion: market leader in AUS
Followed by Carlton & United Breweries
at 48%
at 42%
ACCC to help limit market power of lion & Cub
applying policies from other countries to aus
for example
heavier strength in taste
consistent in flavour
simple/cheap ingredients
modernised manufacturing
variety of flavours
lighter in taste
traditional
hand selected ingredients: fresh/quality
expensive pricing
loss of commercial
beer consumption
LION
SAB MILLER (US)
Kirin (JAPAN)
cub
Craft market
growing
accc helps make a fairer situation
abusing market power
discounts
tap out contracts
declining appeal in comparison to craft brewers
market power
craft brewers
commercial brewers
incREaSE
DECREASE
invention
beer market
us
price floor
competition and consumer act 2010
bulk buying economies
technical economies
financial economies
marketing economies
managerial economies
craft beer



commercial beer
background
beer case study
stakeholders
economic theories
solutions
Dispution from commercial brewers
to craft breweres
buying up to build more scale
losing control of market
Unethical action taken against craft brewers
buyout
eg little creatures buyout cost $250mil
lion controls 50% of craft beer market
section 46: misuse of market power
announcement from the accc
Full transcript