Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Persuasion and Propaganda

No description

aimee myers

on 3 October 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Persuasion and Propaganda

It's okay to question... Rhetoric- the art of persuasion Not meeting requirements: Propaganda and Bias Persuasion should....
use fair, balanced and logical arguements
an intelligent debate
to find the truth Assertion- a statement expressing your opinion (also, referred to as a thesis)
Evidence- specific support through facts, figures, examples, details, etc... Foundations of solid argumentation Fact #1- all dogs regularly put their noses in other dogs' butts
Fact #2- I have 3 dogs at home
Conclusion- My dogs' noses are dirty and I shouldn't kiss them on the nose Deduction- based upon a 3 part structure, comprised of two facts and a conclusion Logos
Ethos Aristotle's Appeals Ex: Vote for John Joe for U.S. Senator because he is an experienced legislator who has served two terms as a state senator Logos- appeal to reasoning/logic
appeals to reason and the brain, rather than the heart, uses logic, facts, and hard evidence Ex: Vote for John Doe because he is tough on law and order, so you and your family won't have to live in fear Pathos- appeal to emotion
appealing to a person's emotions to get a point across, often used in commercials and political speeches Ex: Vote for John Doe for senator because he is a good man and a church goer. He will be good for our community. Ethos- appeal to ethics
appeals to the speaker's credibility and trustworthiness or your sense of right and wrong Beware:
Logical Fallacies seems logical and factual but is really faulty reasoning Overgeneralization
a statement so broad that it cannot possibly be true Either/Or Statement
(also known as False Dichotomy)
suggests that there are only two choices available in a situation no one will ever like the new schedule
we should all fear this new policy
all rich people are snobs
teenagers are so lazy Examples: If you aren't a pro-life, then you aren't Republican
Either you join the new recycling club, or you don't care about the environment
We will add more study halls, or grades will begin to fall Examples: Circular Reasoning
attempts to prove a statement simply by
repeating it in different words, instead
of giving good reasons Jonathan Edwards uses a fear technique in his sermon. He is trying to scare his listeners. Through terrifying images and symbolism, Edwards hopes to frighten the audience. The frightful images cause people to be fearful. Examples: Slippery Slope
based upon a metaphor which asserts
that if you take one step down it will
be a slippery slope If I don't get those new shoes no one will like me, I will have to do drugs to fit in, I will drop out of college, and work at Chuckie Cheese for the rest of my life!!!!!!!!!!!

Approving this economic plan will lead to higher unemployment, increasing welfare recipients and creating a nation of victims. Examples: False Cause and Effect- Post Hoc
wrongly implies that one event caused
another she didn't buy those new running shoes, and as a result she lost the race
she had a fight with her husband, so she must have killed him
Mrs. Myers was gone on Monday, and that is why I didn't pass my test Examples: Loaded Language
using strong words to stir up positive or negative feelings Michael Jordon was a dynamic and amazing basketball player
Mozart is incredibly boring, and it is a waste of our time
Chores are too demanding and oppressive Example: Ad Hominem
a way of getting people to reject someone's ideas by verbally attacking the person's character or past. People who use this strategy fail to address what's really important.... the ideas the principal won't allow us to have longer lunches because he is cruel dictator
a prosecutor asks the judge to not admit the testimony of a burglar because burglars are not trustworthy
we shouldn't listen to Governor Smith's proposal to increase the sales tax on auto mobiles. He has spent the last twenty years in state government and is hardly an unbiased source Examples: Bandwagon
Some of us want to fit in and be accepted. These statements to appeal to a person's desire to be just like everyone else Why aren't you eating Super Snacks? Everyone else is
The other schools have longer lunches, so should we!
True Republicans will vote for John McCain Examples: Snob Charm
targets those people who want to be different from everone else and be superior Educated citizens will vote for Senator Brown
Don't be just another face in the crowd! wear Prada shades
Only losers haven't bought Power Cleats to power through their soccer game
Examples: Testimonial
shows a popular celebrity or expert promoting a product. Views transfer the respect they feel for the expert/celebrity to the product Dr. Edward Snow- "In the beginning, I was skeptical about using plastic aligners. But fantastic results case after case helped me build confidence in this highly effective technology. Examples: Rhetorical Devices
special patterns of words and ideas that create emphasis and stir up the audience -The first rule of Fight Club is.. you don't talk about Fight Club" (Brad Pitt, Fight Club)

-Well behaved women seldom make history. (Laural Thatcher, article in American Quarterly)

-Do not squander time; for that's the stuff life is made of. ( Benjamin Franklin, Poor Richard's Almanac) Aphorism
short sayings with a strong message -With malice toward none; with charity for all; with firmness in the right (Abraham Lincoln)

- In the coal mines of Alabama they worked, and in the coal mines of Alabama they sweated

-Jack is responsible for locking the trunk, cleaning the seat cushions, and doing the engine check. Parallelism
repeating a grammatical structure -Ask not what your country can do for you-ask what you can do for your country (J.F.K)

-Many are called but few are chosen

-To err is human, to forgive is divine Antithesis
use strong contrasting words, images, ideas (like juxtaposition) -From such an assembly can a perfect production be expected? (Ben Franklin)
- If practice makes perfect, and no one's perfect, then why practice?
-How would you feel if your little brother was being bullied? Rhetorical Questions
asking questions with obvious answers -"The war is inevitable-and let it come! I repeat it, let it come!" (Patrick Henry)

-"Free at last, free at last, thank God almighty we are free at last" (MLK Jr. Repetition
restating the same idea using the same words or phrase
Full transcript