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Copy of Business Plan- IKEA

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by

Jasmin Alsayaad

on 23 August 2013

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Transcript of Copy of Business Plan- IKEA

Long Live The Home
Section 1: Products and Services
What Makes IKEA special?
Ikea is known for its cost-effective furniture.
IKEA is known internationally and it was originally created in Sweden.
IKEA focuses on being environmentally friendly yet still have low prices.
The Recyclable Cardboard Camera
PRODUCTS
Bedding
Sofas
Decor
Dining
Kitchen
Coffee Tables and Bathroom
Desks
Children's Furniture
Ikea's Restaurant
Coffee and Tea
Swedish Food
Garlic Bread and Soups
SERVICES
Professional Interior Design Consulation
Delivery
Section 2: Target Market
College Students
First Time Home-owners
Middle Age Families
People Who Need A lot Of Furniture
Section 3: Competition
Leon's
Section 4: Operations
Profits
In 2011, Ikea made a profit of 24.7 billion euros.
Their biggest gains are from Russia, China and Portland
They receive their profits from their retail stores and restaurant
Costs
Store employees
Managers
Designers
Restaurant servers and cooks
Human Resources
Marketing
Interior Design
Legal Affairs
Facilities and Maintenance
Factories and Construction
All Ikea stores are managed by employees who are hired from the company
S.W.O.T Analysis
Strengths:
Weaknesses:
Opportunities:
Threats

Smaland Day Care Centre
Full transcript