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Michel De Certeau: The Practice of Everyday Life
Transcript of Michel De Certeau: The Practice of Everyday Life
On consumption: “...it insinuates itself everywhere, silently and almost invisibly, because it does not manifest itself through its own products, but rather through its ways of using the products imposed by a dominant economic order.” (517) How do users “use” the system? De Certeau classifies two modes of operation:
Institutions and power structures (government, school, corporation, museum) implement frameworks for production called strategies.
Users navigate these strategies and subvert/co-opt/manipulate them for their own purposes via tactics. How we choose to move
within it is a tactic. “Everyday life invents itself by poaching in countless ways on the property of others.” Michel de Certeau:
The Practice of Everyday Life Thesis “The purpose of this work is to make explicit the systems of operational combination which also compose a ‘culture’, and to bring to light the models of action characteristic of users whose status as the dominated element in society (a status that does not mean that they are either passive or docile) is concealed by the euphemistic term ‘consumers’.” (De Certeau, 516) *poiesis: From the Greek poiein,
"to create, invent, generate." … The thin film of writing become a movement of strata, a play of spaces. A different world (the reader’s) slips into the author’s place. This mutation makes the text habitable, like a rented apartment.” (524) The city grid is a strategy. writing in the margins... making the text mine! Michel de Certeau (1925-1986) Case Study Examples Extreme Couponing
http://tlc.howstuffworks.com/tv/extreme-couponing Michael Rakowitz’s paraSITE project
http://michaelrakowitz.com/projects/parasite/ Temporary Services’ Prisoners’ Inventions
http://www.temporaryservices.org/pi_overview.html To review: Pierre Bourdieu Displaying taste:
generates symbolic capital
creates class distinction
Taste is displayed through the pure gaze:
a mastery of a code privileged to a few
sees the work of art removed from “ordinary existence” "Taste classifies,
and it classifies the
classifier." (6) Case Study: Banksy http://www.banksy.co.uk/menu.html
http://www.npr.org/blogs/thetwo-way/2013/02/22/172697701/after-uproar-over-removed-mural-in-london-a-new-banksy-like-work-appears How is cultural capital generated? Dia de los Muertos Producer Users Users Users Elite Public Public Public Artists !!!