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Cross-Cultural Communication

Cross-Cultural Communication

Georgy Petrov

on 19 June 2010

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Transcript of Cross-Cultural Communication

Cross-cultural communication


Non-verbal differences and communication Language differences and communication

Cultural context
High context:

Written & spoken communications are secondary

Establish relationship first

Value personal relations

Agreement based on trust

Slow and ritualistic negotiations

Low context:

Non-verbal messages are secondary

Get down to business first

Value expertise and performance

Agreement based on legal contract

Fast & efficient negotiations

Work values:
GLOBE - 18,000 managers in 62 countries

1. Assertiveness

2. Future Orientation

3. Gender differentiation

4. Uncertainty avoidance

5. Power-distance

6. Individualism-collectivism

7. In-group collectivism

8. Performance orientation

9. Humane orientation

Improving cross-culural communication skills:

Assume differences until similarity is proven

Emphasise description rather than interpretation or evaluation

Practice empathy

Treat interpretaions as a working hypothesis

stereotyping language differences non-verbal differences cultural context work values Cross-cultural factors nationality age gender education social politics
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