Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Cross-Cultural Communication

Cross-Cultural Communication

Georgy Petrov

on 19 June 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Cross-Cultural Communication

Cross-cultural communication


Non-verbal differences and communication Language differences and communication

Cultural context
High context:

Written & spoken communications are secondary

Establish relationship first

Value personal relations

Agreement based on trust

Slow and ritualistic negotiations

Low context:

Non-verbal messages are secondary

Get down to business first

Value expertise and performance

Agreement based on legal contract

Fast & efficient negotiations

Work values:
GLOBE - 18,000 managers in 62 countries

1. Assertiveness

2. Future Orientation

3. Gender differentiation

4. Uncertainty avoidance

5. Power-distance

6. Individualism-collectivism

7. In-group collectivism

8. Performance orientation

9. Humane orientation

Improving cross-culural communication skills:

Assume differences until similarity is proven

Emphasise description rather than interpretation or evaluation

Practice empathy

Treat interpretaions as a working hypothesis

stereotyping language differences non-verbal differences cultural context work values Cross-cultural factors nationality age gender education social politics
Full transcript