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PR Principles

DJ Boehm

on 29 April 2010

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Transcript of Toyota

Toyota Moving Forward But only if YOU want to Danica Boehm, Marco Forliti, Kaitlin Lawler, Kasie Ruane, Kaitlyn Tunzi Our Problem Due to the large recall, Toyota needs ot rebuild trust with its current and future customers. Target Audience Previous and Current Toyota Owners Our Proposal: Objective Increase and repair trust levels previously lost due to the recall Strategy Give people the opportunity to experience Toyota Tactic Car Show Demo
Direct Mailer
Gas Card Objective Partner with well known company Pair up with high quality, well known tire company Pirelli to boost credibility. Tactic Strategy Viral Videos
Press Release Evaluation Conduct a pre and post survey
Follow up with focus groups Toyota Move forward with us
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