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SBDC take 1

Available at Prezzip.com Sea life prezi template. Discover a underwater world prezi. Use your imagination to create a stunning parallax presentation!
by

Your Prezis

on 12 December 2016

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Transcript of SBDC take 1

Diving DEEP
Into Your Marketing Plan

IT'S ALL ABOUT THE JOURNEY
LOVE THE COLORS, LOVE PREZI. USE PREZZIP.COM
NEED SOME PLACEHOLDERS?
LET THE BUBBLES TELL YOUR STORY
ZOOM IN AND AD YOUR OWN TEXT.
CREATING A PROFESSIONAL LOOKING PREZI WAS NEVER THAT EASY.
Next step
Separate elements and
more information!

RIBZ
Market Research - - - - - 4 shells
Target market - - - - - - 3 shells
Product/Service - - - - - 5 shells
competition - - - - - - - 4 shells

Pricing, Positioning, Branding
- - -
7 Shells
Epic's
Mission Statement - - - 5 Shells
Budget - - - - - - - - - - 4 Shells
Marketing Goals - - - - 4 Shells
Monitor Results - - - - -4 Shells
UGotCrabbed
@sbcglobal.net
turtle
@epicshrimp.com
Epic's
Buy toilet paper
Did I set the schedule rotation?
Are we out of paper towels, too?
HEALTH
INSPECTOR
VISIT!
We need the
ovens cleaned
Opening week is coming
Grand Opening
Announcements?
New Hire Training
Hire Staff
Health Inspector!
Epic's
Did you know?
Pricing & Positioning
Market Strategies - - - -3 Shells
Epic's
Marketing Strategies
Goals
Schools of Fish?
Likes/Shares?
Famous?
Awards
YELP
Reviews?
Epic
Why do I need a
MARKETING PLAN?
To solidify your
MISSION
To outline
what you
want to
ACCOMPLISH
To specify
a
VISION
for your
business
To describe
your
IDEAL CLIENT
To articulate what
makes you
DIFFERENT
To provide a
road map for
achieving your
GOALS
To help you
FOCUS

on what is important
To create an
ACTION PLAN
for what you need
to do and when
To
TRACK

your progress
To remind you
that this is
your business.
NOT A HOBBY.
6 mo.
6 mo.
5-500
ASAP
Satori Marketing
Marketing Strategies
Budget
The average person's attention span is
8

seconds
, officially
1 second less
than that of a goldfish.
Mission Statement
Monitor Your Results
Third Course:
What's Your Marketing Strategy Recipe?
First Course:
The Marketing Plan

Second Course:
What's included in a marketing plan
What's Your Recipe?
flirtygal32
@aol.com
Make a 'meatier' Marketing Strategy
Season to Success
Lagnaippe
(Speaking Engagements)
What can I afford?
Epic's Recipe
6 mo.
6 mo.
5-500
ASAP
Satori Marketing
2 c Website
1 c Social
2tbsp Email
Season to
success
Enjoy!
Build a website
Establish Social Media
Develop Email Marketing
Sprinkle in networking
Veggies (Blog)
Shrimp
(Social Media)
Seasoning
(Networking)
Roux Base
(Website)
Blue Crab
(email Marketing/Newsletters)
Make a 'meatier' Marketing Strategy
andouille Sausage
(Reviews)
Make a 'meatier' Marketing Strategy
Chicken
(video)
Season to Success
File, Cayenne, Etc.
(Digital Advertising)
Season to Success
Herbs
(Social Media Advertising)
Season to Success
Okra
(Pay-Per-Click)
Make a "Meatier" Marketing Strategy
Seafood
(Media Coverage)
Make a "Meatier" Marketing Strategy
Lobster
(Press Releases)
Season to Success
Bell Pepper
(Trade Shows)
What can I afford?
*According to the U.S. SBA
So, How Much?

< $5 Million
$5 - 10M
$10 - 100M
$100 - 300M
> $300M

7 - 8%
6 - 7%
5 - 6%
3 - 5%
3 - 4%
Branding
Gross Revenue
Marketing Budget
JR
Who are you talking to?
Full transcript