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Ethics AO

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by

Bart Wernaart

on 27 November 2014

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Transcript of Ethics AO

Duty of care vs consumer responisibility
The only option left is a circular economy
Marketing Mix
Product
Promotion
-Damaging products to consumer
-Damaging products ergo omnes
Affective Influence
Cognitive influence
-misleading
-subliminal
Shock to buy
$1.25
Mr. Dr. B.F.W. Wernaart
Vol 8.
Consumers and business ethics
Price
Caveat Emptor
- Dumping
- Cartel abuse dominant position

Ethics AO
Positive vs negative freedom
Consumer rights
- Autonomy
- Safe products
Product
Price
Promotion
Place
- People
- planet
Place/distribution
Bonus
Globalization and consumer protection
Full transcript