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A Final Marketing Plan for AskForensics

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by

Kelly Weyer

on 29 April 2017

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Transcript of A Final Marketing Plan for AskForensics

A Final Marketing Plan for AskForensics
SWOT Analysis
Strengths
Competitor Analysis
Proposal
Plan
Executive Summary
Situation
Define problem
Marketing Plan Objectives
Video Campaign
Idea 3: Differentiation
Idea 2: Social Media
Idea 1: Video Campaign
Testimonials
Social Media Presence
Differentiation
Do
Check
Act/ Adjust
Weaknesses
Opportunities
Threats
Database
Social media presence
Globally recognized clientele
Other companies using predictive analytics
Bargaining power of supplier
Internal Rivalry
Bargaining power of the consumer
Threat of new entrants
Threat of substitution
Complementors
Client videos
Specific benefits from AskForensics
Top clients can help
Followers for AskForensics v. the competiton
Sharing videos
Posting videos
Retweeting Tweets
Target
Time
Scope
Cost
Proposal
How can AskForensics be DIFFERENT?
Client specific media campaign
Predictive Analytics selling strategy
SMART goals
Who and what?
When and where?
Check progress
ST/DP
Segmentation
Targeting
Differentiating
Positioning
Austin Lacy, Joe Dauod, Eric Myrick, Kelly Weyer, Carlee Edrington
Social Media Analytic
Competition Following:
Inside Sales: 23.7k
FlipTop: 12.8k
6sense: 14.1k
Angoss: 2,123
Aviso: 744
Primary Intelligence: 2,579
AskForensics: 538
Full transcript