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Trust Me, I'm Lying

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Allison Dietz

on 30 October 2013

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Transcript of Trust Me, I'm Lying

Trust Me, I'm Lying
The Harmful Side
Trading up the Chain
Who is Ryan Holiday?
What do you think?
Are Ryan Holiday's PR practices ethical?
What are the negative and positive sides of using (or not using) this practice? Would you use them?
What do you think the PRSA thinks about trading up the chain?
What are the consequences for people who consume media that has been traded up the chain?

DJ Khaled Makes A Very Special Offer To Nicki Minaj
Entry Point
National Press
What Does Ryan Think?
Legacy Media
Harmless VS Harmful
Social Media/ Media Reactions

All To Promote New Single
Page View Journalism...
From the baptism of an heir...
Media Manipulator
...To attention-drawing
More hits =More $
Full transcript