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How to tell a great business story with Prezi
Transcript of How to tell a great business story with Prezi
Your ideas deserve more than PowerPoint.
http://www.prezijedi.com There are two states the human brain operates in:
A) excitatory - open to receiving new information, and
B) inhibitory - closed to any new information.
You need to remind them about what's working today in a positive way, so you can frame where you're going in the excitatory bias. This helps you have a good chance in keeping them open to receiving new information. working? What's Most people want to jump ahead and start here, but you can only move your audience forward to where you intend to take them once you've established a connection, built credibility, and made them care about what you'll be presenting.
It's in a positive, excitatory frame of mind where you can lay out a possible direction that you want them to move forward with you towards. we going? Where are This is where you give them the details in step by step fashion, where you take them down the path you'll be asking them to travel with you. will we get there? How... The future If you use it right, you can take your audience to a whole new place. A place where minds are opened and where new possibilities are considered. and people are inspired. But how do you do that? they may not know why it's important or understand how it will happen or they may not trust you 1 3 2 4 5 6 or believe you. *Joseph Riggio International This is your purpose. Not some mission statement you read outloud, but your essential reason for your organization's value. That purpose needs to be relevant to your audience. What's in it for them? And why should they care? Is it a purpose they can get behind? Remember, they need some evidence; Give them a real example they can relate to and believe in.