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How to tell a great business story with Prezi

And the six bases you need to stand on to enroll others in your ideas.

Pitch Kitchen

on 3 April 2013

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Transcript of How to tell a great business story with Prezi

The most important story you'll tell - what the future will look like. It's the story about what hasn't happened yet, but you'll only have permission to tell this story once you've successfully told the first five. Prezi is more than just a prettier PowerPoint. But if you use Prezi wrong, your audience will just see your trick. There are six kinds of stories you need to know how to tell if you want to be effective in enrolling people in your ideas. While your audience may understand your big idea, !dea It's a better way of pitching your big “Having a big idea takes time and effort. It’s not easy. But big ideas are valuable. They are remembered. They can change the world.” - Adam Somlai-Fischer, Prezi Founder Your audience needs to know who you are to connect with you on a personal level and so you can develop the credibility required for anything else you intend to communicate - this is critical if you expect to move your audience to action. Who am I? Why are we here? Need Prezi design help?
Your ideas deserve more than PowerPoint.
http://www.prezijedi.com There are two states the human brain operates in:
A) excitatory - open to receiving new information, and
B) inhibitory - closed to any new information.
You need to remind them about what's working today in a positive way, so you can frame where you're going in the excitatory bias. This helps you have a good chance in keeping them open to receiving new information. working? What's Most people want to jump ahead and start here, but you can only move your audience forward to where you intend to take them once you've established a connection, built credibility, and made them care about what you'll be presenting.

It's in a positive, excitatory frame of mind where you can lay out a possible direction that you want them to move forward with you towards. we going? Where are This is where you give them the details in step by step fashion, where you take them down the path you'll be asking them to travel with you. will we get there? How... The future If you use it right, you can take your audience to a whole new place. A place where minds are opened and where new possibilities are considered. and people are inspired. But how do you do that? they may not know why it's important or understand how it will happen or they may not trust you 1 3 2 4 5 6 or believe you. *Joseph Riggio International This is your purpose. Not some mission statement you read outloud, but your essential reason for your organization's value. That purpose needs to be relevant to your audience. What's in it for them? And why should they care? Is it a purpose they can get behind? Remember, they need some evidence; Give them a real example they can relate to and believe in.
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