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TOK - Beauty in the eye of the fashion industry

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Lauren Zammit

on 10 June 2013

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Transcript of TOK - Beauty in the eye of the fashion industry

Beauty ... in the eye of the fashion industry TOK 2013
Lauren Zammit Introduction * The fashion industry portrays a very specific definition of idealistic beauty.

* Advertisements, billboards, magazines, fashion runway models are all preachers of this image and message. World Issue: The fashion industry's unhealthy and unrealistic beauty standards. My Stance: The fashion industry should not glorify abnormal body proportions. The unhealthy messages the fashion industry projects need to be altered and tamed. Real Life Situation: AOK: Human Sciences
[Psychology] Logic AOK:
Ethics Conclusion UK Fashion Brand, River Island, was criticized after its most recent look-book utilized models who were said to "look abnormally thin".

This is a real life example of the current day size 0 model debate. Size 0 Model Debate The size 0 model debate refers to the banning of the use all fashion models who exhibited unhealthy body proportions. ( a BMI under 18) Perspectives: A) B) * Mainly members of the fashion industry
* "Models are not hired for the purpose of acting as role models.
* The industries selection of petite body frames is an economically based decision. * There should not be restrictions on model size. * Mainly Health experts
* Criticize the use of anorexic models
* “supporting an unhealthy image of beauty”.
* Imposing restrictions is essential to bring an end to this.

Fearful of the effect the industry has on:
A) The general public, their perception of beauty.
B) The fashion models themselves, their perception of success. I share this perspective. Why different opinions?
People have different opinions as a result of their personal emotional, cultural, occupational filters morals and extent of knowledge. In the area of knowledge of human sciences, psychologists know that negative cultural and social environments are key contributors to eating disorders. Syllogism: Ethicist, Chris MacDonald, knows that the use of size 0 models is ethically incorrect due to the negative consequences it prompts Logic Emotion + - + Rational
+ Deductive Logic
+ Not emotional
(unbiased) - Paradoxes
- Logic but
ethically
unsound + - + Account
for emotional
thinking
+ New
dimension - Bias
- Ethical
relativism Ethical Standpoints Consequentialism Based on...
+ Utilitarianism
+ Hedoism
+ Consequences Duty Ethics + Motivating Factors Kant Mill Intention is negligence? Counter Claim! Fashion is molding women's beauty standards all around the globe. It is altering our definitions, our outlooks, and most significantly our self perception. Therefore, the fashion industry’s messages and images need to be very carefully monitored, healthy and ethical. To what extent is the fashion industry’s utilization of size 0 models justified? A size zero model usually describes a woman with a body mass index under 18, which is classed as "underweight". A BMI of 16 is categorized as anorexic. STUDY The London School of Economics conducted the first-ever economic analysis of anorexia, studying almost 3,000 women in Britain and Europe.

The research indicated negative cultural and social environments are catalysts for young women to starve themselves into what is shown to them by the media as an ideal body shape. * Negative cultural and social environments are catalysts for young women to starve themselves

Size 0 models are one such contributor to this “negative” cultural influence.

Conclusion: Therefore, to lower anorexia cases, negative cultural influences, such as size 0 models need to be banned. + Inductive
+ Rational
+ Evidence
+ Premises

- Single contradicting case
- Scientific studies proving otherwise have not been conducted. Scientific Process Process: Hypothesis --> Test --> Publish --> Attempts to disprove.

+ Theories can be self adjusted
- Knowledge is not always definite
- Lack of security/continuity
- We only know until proven otherwise Counter Claim + Number of factors contributing to eating disorders
+ Lack of counter-studies
+ Inductive logic (more likely to fail) (2008), Plato: the failure of democracy, retrieved from: http://spacezilotes.wordpress.com/2008/01/21/plato-the-failure-of-democracy-part-c-continued-from-131107/

Feng, C., (2002, December), Looking Good: The psycology and biology of beauty, Retrieved from http://legacy.jyi.org/volumes/volume6/issue6/features/feng.html

Saad, S., (2010, April 6), Beauty: Culture specific or universally defined? Retrieved from http://www.psychologytoday.com/blog/homo-consumericus/201004/beauty-culture-specific-or-universally-defined

Cosgrave, B., (2006, November 20), Skeletons on the Runway: The Size Zero Debate Retrieved from http://www.britannica.com/blogs/2006/11/skeletons-on-the-runway-the-size-zero-debate/

Bosely, S., (2012, March 1) Anorexia research finds government intervention justified, Retrieved from http://www.guardian.co.uk/society/2012/mar/01/anorexia-research-government-intervention-justified
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