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Vegan kids

Review of market and cultural trends in support of Vegan cookbooks for kids.

Sean Tikkun

on 10 January 2012

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Transcript of Vegan kids

What is the annual change in people on a vegan diet? What do these people have in common? Kids who are involved in the food selection and preparation process are more likely to try the new foods once they hit the table.
-PBS.org. In 2007 the book Microtrends: The Small Forces Behind Tomorrow’s Big Changes by Mark J. Penn and Kinney Zalesne reported that the number of vegan children is growing. Three different vegan-friendly books were simultaneously ranked in Amazon’s top 100 bestsellers. Eating Animals made the list, along with Tal Ronnen’s The Conscious Cook, and Alicia Silverstone’s The Kind Diet. about 3.2% of the US population is "vegetarian"
- Vegetarian Times, 2008 1% are vegans there are 924,000 vegan kids in the US Possible ideas for a release campaign...
- monthly recipe publishing.
- YouTube video of cooking recipe.
- Tweet and Facebook support... tweets of the tikkun menues
- guest on existing podcasts or get a guest feature... weekly or monthly
- Blog style entries, but pull one down as the next goes up
- cooking classes at local/regional health food stores
- Release and signings at food stores between
- thanksgiving release date Stars and Trend setters who are Vegan -Washington Post article, Dec. 2010 Number of Children's Vegan Cookbooks: 0 It's time to make a difference!
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