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Tesla Motors - Environmental Scan & Segmentation/ Targeting

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David Buckholtz

on 22 September 2014

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Transcript of Tesla Motors - Environmental Scan & Segmentation/ Targeting

Tesla Motors - Environmental Scan & Segmentation/ Targeting
Overview
Environmental Scan
Significant Trends
5 Environmental Forces
Demographic Segmenation
Psychographic Segmenation
Target Segment
Target Market Strategy
Conclusion of Envrionmental Scan
Conclusion of Segmentation/Targeting
Demographic Segmentation
Some common variables of the demographic information include age, gender, income, and FLC (Family Life Cycle) (Lamb, Hair, and McDaniel, 2013).
Target Market Strategy
Concentrating Targeting
Profitability
Market of Electric Cars
Target Interest
Conclusion of Environmental Scan
The disadvantage of this car are the luxurious features and the price allocated with those features.
Conclusion of Segmentation/Targeting
Segmentation
Its simple, similar to Apple Inc.
Target
Narrow Interest while room to gain the interest of younger generations
Psychographic Segmentation
Personality
Personal Reflection and Desires
Motives
Appeals to....
Lifestyles
Division of People
Geodemographic
Clusters of Potential Consumers
Target Segment
Demographically, Psychographically, Geographically, and Behaviorally
Significant Trends
Going Green

Technology

Safety First
5 Environmental Forces
Technology
Competition
Economy
Demographic
Political
Social
Environmental Scan
Social
- Model S Design Studio (opportunity)
- Base Price (threat)

Demographics
- Zero Emissions (opportunity)
- Road Trips (threat)
Work Cited - APA
FLC is a series of stages determined by a combination of
Age
Marital status
Presence or absence of children
Demographic Segmentation
Resulting in several segments such as:
Young single
Young divorced without children
Young married without children
Young married with children
Middle-aged married with children
Gender & Income
Male
High Income
Price of Tesla Motors Model S $63,570 (Tesla, 2013)
Age
Marketers use terms such as
New borns
Infant
Tweens
Generation Y
Generation X
Baby boomers

Seniors
(Lamb, Hair, and McDaniel, 2013).
Family Life Cycle
Middle aged married without children
Middle aged divorced without children
Older married
Older unmarried
etc. (Lamb, Hair, and McDaniel, 2013)
Lamb, C.W., Hair, J.F., & McDaniel, C. (2013). MKTG Student Edition. Mason, OH: South-Western, Cengage Learning.

Oron, A. (2013). Dispelling some myths about the environmental impact of electric vehicles. Retrieved from http://insideevs.com/dispelling-some-myths-about-the-environmental-impact-of-electric-vehicles/.

2010, 11). Marketing Segmentation for Tesla Motors. StudyMode.com. Retrieved 11, 2010, from http://www.studymode.com/essays/Marketing-Segmentation-For-Tesla-Motors-501332.html

Musk, E. (n.d.). Retrieved from http://www.teslamotors.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me

Tesla models. (2013, June 1). Retrieved from http://www.teslamotors.com/models

Bolloré bluecar. (2013, Oct 13). Retrieved from http://en.wikipedia.org/wiki/Bolloré_Bluecar

Historical gas price chart. (2013, Jan 1). Retrieved from http://www.pennsylvaniagasprices.com/retail_price_chart.aspx

Motors, G. (2009, Jun 12). Chevy volt faq's. Retrieved from http://gm-volt.com/chevy-volt-faqs/

Motors, T. (2013, Jan 10). All electric. all suv.. Retrieved from http://www.toyota.com/rav4ev/
The evaluation of Consumer vs. Product Approach
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