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Business Model Canvas
Transcript of Business Model Canvas
great artists steal." Pablo Picasso Definition of a business model: a business model describes the rationale of how an organization creates, delivers and captures value. DEFINITIONS Value Proposition Key Activities Customer Relationships Channels Revenue Streams Customer Segements Key Partners Key Resources Cost Structure BUSINESS MODEL CANVAS When to use it? Definition Step-by-step Facilitation Scenarios Examples Old Record Label Old Record Label (weaknesses) iPod / iTunes Skype Skype vs. Telcos Spotify Wolff Olins The 9 building blocks Customer
Proposition Channels Customer
Structure It seeks to solve customer
problems and satisfy
costumer needs with
Value Propositions An organization serves
one or several Customer
Segements Value propositions
are delivered to customers
distribution and Sales Channels Customer Relationships
are established and
maintained with each
Customer Segment Revenue Streams result
from value propositions
succesfully offered to
customers Key Resources are the
asste required to offer
and deliver the previously
described elements... ... by performing a
number of Key Activities Some activities are
outsourced and some
resources are acquired
outside the enterprise The business model
elements result in the
cost structure 1. 2. 3. 4. 5. 6. 7. 8. 9. Characteristics - Newness
- "Getting the job done"
- Brand / status
- Cost reduction
- Risk reduction
- Convenience / usability Elaborated version Business Model Canvas Extended version Carsharing