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Persuasive Essay

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Kat Locke

on 3 July 2013

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Transcript of Persuasive Essay

Persuasive Techniques
What are Persuasive Techniques?
- Different ways that convince your audience of your argument
Counter arguments
work AGAINST your argument
Example of a Counter Argument

Your topic: Why the US should not have the death penalty.

COUNTER ARGUMENT: It is an important part of the justice system in America. Certain crimes deserve to be punished with death. This views seems convincing at first, but research has shown...

-Three different types of appeals (way to attract the audience's attention).
- Think of these things as your ingredients.
Ineffective/faulty reasoning
Facts used to manipulate how you feel
EX: "If you don't use our hair products, your hair will thin, you'll lose your hair, and nobody will want to be your friend."

But why?
The Why: shows your audience that you know all sides. It’s easier to respond to—and it’s
easier for your reader to follow you.
Logos- LOGIC.
-The logos qualities of an essay refer to how strong the logic or reasoning is.
Ex: Research compiled by analysts from NASA, suggests that a moon colony is viable with international support.
An argument that depends on the respect,authority, credibility,
character, and expertise of the speaker.

Ex: 4/5 dentists approve this toothbrush...
An argument that appeals to the emotions, sympathy, and intense feelings of the audience.

Ex: "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?
Full transcript