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Australians have always been driven by lifestyle [Shared]

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by

Ali Alatas

on 9 February 2016

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Transcript of Australians have always been driven by lifestyle [Shared]

Australians
have always been driven by lifestyle

Darwin
Brisbane
Sydney
Canberra
Hobart
Melbourne
Adelaide
Perth
Areas of high population
growth (>2% pa)
and loss (<-1% pa)
between 1992 and 2014
WINNERS
LOSERS
Food production must expand as the global population increases
Population (Billions)
Population (Historic)
Population (Projected)
Cereal Production
Cereal production (million tonnes)
Food
Water
Comodities
Space
Resources
Security
Energy
A list of the biggest companies say something about a nation
Apple
Google
Microsoft
Berkshire Hathaway
ExxonMobil
Wells Fargo
Johnson & Johnson
General Electric
Facebook
Amazon
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1976
1998
1975
1955
1870
1852
1886
1892
2004
2004
United States
Year
USbn
629
427
354
321
310
264
258
255
253
239
Commonwealth Bank
BHP Billiton
Westpac
Rio Tinto
NAB
ANZ
Telstra
Wesfarmers
CSL
Woolworths
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
1911
1885
1817
1873
1893
1835
1901
1914
1916
1924
Australia
Year
USbn
86
82
66
61
55
55
48
31
29
22
The question is quite simple … are we delivering the right product at the right time?
Net change in Australian population by 5-year age group over 10 years to 2014 and 10 years to 2024
Kids & teenagers
Suburbia
Schools
Young adults
Leadership skills training
Business innovation
Mature adults
Knowledge sharing
Up-skilling
Retirees
Coaching
Succession plannin
g
2004-2014: 3.6 million (19.9m to 23.5m)
2014-2024: 4.2 million (23.5m to 27.7m)
Australia is now an Anglo-Mediterranean-Asian-Indian fusion culture
Top 10 population by country of birth in Australia at June 2014
United Kingdom
1.0 million
New Zealand
617,000
China
447,000
Vietnam
223,000
Italy
202,000
South Africa
176,000
India
397,000
Philippines
225,000
Malaysia
154,000
Germany
129,000
New acronyms for our newest tribes
P
rofessional
U
rban
M
iddle
C
lass
I
n
N
ice
S
uburbs
PUMCINS ...
N
ot
E
nough
T
ime
T
o
E
njoy
L
ife
…NETTELs
K
ids
I
n
P
arents
P
ockets
E
roding
R
etirement
S
avings
KIPPERS …
L
ots
O
f
M
oney
B
ut
A

R
eal
D
…head
…LOMBARDS
Australia will benefit from the rise of the “Dubai Effect”
The way we live has changed … Australians are forever in pursuit of lifestyle
1950s
Today
We have lost the expertise of managing during a recession
Per cent change in Australian GDP by quarter from September 1959
1960s
1970s
1980s
1990s
2000s
2010s
Menzies
Whitlam
Fraser
Hawke
GST
GFC
Australians are dividing the lifecycle into ‘thirds
Change in life expectancy over 80 years in Australia
0
10
20
30
40
50
60
70
80
90
1936
1976
2016
From Boomers to Xers and Ys … and finally to Zeds
BABY BOOMERS
GENERATION
GENERATION
GENERATION
Born 1946 – 1964
Today 52 – 70
Hierarchical
Indulged their kids
Depression era parents
Sandwich generation

Business succeeds
Born 1965 – 1982
Today 34 – 51
Forgotten generation
Wrong place … wrong time
No workplace guilt
Angsty about Ys

Business evolves
Born 1983 – 2000
Today 16 – 33
Special … bubble-wrap
Chaotic connection
Entrepreneurials
Disappointed generation?

Entrepreneurial energy
Born 2001 – 2019
Today 0 – 15
Parents results-oriented
Youth in straitened times
Highly educated, global
Pragmatists … fixers

Kids of entrepreneurs
Business opportunities in health and education industries
15 years November 2015 – up 3.0m (8.9m – 11.9m)
Prosperous Australia is focussed on cafés and food lifestyle
Per cent change in retail sales in Australia for 13 categories over ten and five years and over 12 months to November 2015
The age tsunami will change the way we view life beyond 60
Net growth in population aged 65+ over 100 years in Australia
1950
2000
2050
150,000
We have lost the expertise of managing during a recession
24 million people spread across a vast continent delivers a
good prospect for prosperity
1
Structural shift in the economy presents opportunities in health and education … prompts the
rise of knowledge workers
and soft skills
2
The
Australian demographic composition
is changing and so too is our diet, housing design, beverage preferences … we remain united by lifestyle aspiration
3
Our challenge
will be to re-set the social contract with Boomers, Generation X and Generation Y to deliver sustainable prosperity for decades to come
4
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