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6 Reasons why a strong brand is important

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Transcript of 6 Reasons why a strong brand is important

6 Reasons why a strong Brand is important
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.
Branding Improves Recognition
One of major components of your brand is your logo. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate.
Branding Supports Advertising
Branding Builds financial value
Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business.The greater a company’s devotion to build its brand value, the better the financial return from its efforts.
Branding inspires Employees
Many employees need more than just work— they need something to work toward.Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being
“pigeon holed”
and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.
Branding generates new customer
A good Branding promotes WOMM (word of mouth marketing) automatically
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.
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