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Obama Case

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by

Alya Maryam

on 29 January 2013

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Transcript of Obama Case

OBJECTIVE Where are people? FUND RAISING OBAMA CAMPAIGN ANALYSIS Alya Maryam
Chengzhe Lu
Dewi Nuryati
Glauco Costa
Ye Song SOCIAL NETWORKS MyBO
Dinner with Barrack
Youtube instead of TV (Saving Cost)
Micro giving 1. Winning the election
2. Raising fund How to reach people?
-How to get people’s awareness?
-how to get people interested & involved?
How to stay visible all the time?
How to communicate with all types of audience?
-How to take advantages of technologies?
-How to take advantages of social media?
How to raise fund? Who Manage
The People? Joe Rospars – 25 years old –Blue State Digital -> My.BoKevin Malover – CIO of OrbitzChris Hughes -25 years old – Cofounder Facebook Scoot Goodstein – 33 – external online directorGraham Felsen – 25 - Blogger Questions? Engaging People Youtube : put many of human stories on video
E-mail & Texting : 7000 costumized mail
Facebook & Twitter : update regularly
Full transcript