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Transcript of Starbucks
Option 1 -
Option 2 -
Option 3 -
Company Agents choosing coffee bean producers
Defining and Communicating required standards for the quality of the coffee beans
Establishing relationships with organization in their supply chain
Starbucks Competitive Advantage
By: Mohammed Alabbas, Sara Elzein, Danielle Green, Apinder Rai, & Janelle Robinson
called to offer Starbucks a chance to diversify and
the brand internationally through a partnership but this may harm the brand’s
Should Starbucks partner with
The 5 W's
The Alternatives to the problem
We will evaluate the pros and cons of all the options using SAFe criteria
Selling products through its own retail outlets
Selling products through mail order
Selling products in the grocery store
providing exceptional level of customer service
"Starbucks was never just about the coffee; it was about a place, an experience"
Human Resource management
higher pay, health benefits
BUSN 450 CC02
The 5 W's
Starbucks' Competitive Advantages
How Competitive Advantages Are Achieved
Current Perceptions of Experience and Quality
1. Decline McDonald's offer
2. Research Options
3. Research International Expansion
Starbuck's Mission Statement
“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”