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Starbucks

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by

Apinder Rai

on 29 January 2014

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Transcript of Starbucks

Starbucks

Option 1 -
Accept
the offer

Option 2 -
Reject
the offer

Option 3 -
Wait
and see
Questions?
Comments
Customer Experience
Marketing
Service
Outbound Logistics
Inbound Logistics
Company Agents choosing coffee bean producers
Defining and Communicating required standards for the quality of the coffee beans
Establishing relationships with organization in their supply chain
Starbucks Competitive Advantage
By: Mohammed Alabbas, Sara Elzein, Danielle Green, Apinder Rai, & Janelle Robinson
Why
McDonald’s
called to offer Starbucks a chance to diversify and
grow
the brand internationally through a partnership but this may harm the brand’s
quality
reputation.
When
1997

Where
North America
What
Should Starbucks partner with
McDonalds
?
Who

Howard Schultz,
Chairman
and
CEO
of Starbucks
The 5 W's
The Alternatives to the problem
Starbucks
Competitive Advantages

Quality
We will evaluate the pros and cons of all the options using SAFe criteria
Suitability
Acceptability
Feasibility
Recommendations
Selling products through its own retail outlets
Selling products through mail order
Selling products in the grocery store
providing exceptional level of customer service
"Starbucks was never just about the coffee; it was about a place, an experience"
Risk Analysis
Human Resource management
"everyone
is partner"
three principles
hospitality

production
education
higher pay, health benefits
Quality
Starbucks Experience
BUSN 450 CC02
Team D

Agenda
The 5 W's
Starbucks' Competitive Advantages
Strategic Map
How Competitive Advantages Are Achieved
Alternatives
SAFe
Recommendation
Implementation
Risks
Conclusion/Questions
Current Perceptions of Experience and Quality
Implementation
1. Decline McDonald's offer
2. Research Options
3. Research International Expansion
Starbuck's Mission Statement
“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”
Conclusion
Full transcript