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The 4P's of SUBWAY

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Mika Ohara

on 28 January 2013

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Transcript of The 4P's of SUBWAY

The 4P's of 1. The PRODUCT mix * What is 's product 2. The PRICE mix 3. The PLACEMENT mix 4. The PROMOTIONAL mix Conclusion different products 3,000,000 sandwich combinations 5 breads meats, eggs and 3 cheeses Fresh 6 vegetables A 6 ft sandwich : $3~$6 Any other footlong : $5~$10 A 6 ft sandwich : $3~$6 Any other footlong : $5~$8 Restaurants in 100 countries 38,639 CANADA: 2885 USA: 25642 Location of * Busy road * In the station * In big shopping mall Oil Fire & * & - feedback, news, how to order * Coupons - your happy wallet * Volunteer & activities * Weight-loss hero - Jared Fogle 52 feet of
keeps high school
team running "Team SUBWAY"
(Volunteer) SUBWAY sandwich diet - 60 inch - 425 pounds 4P placement promotion product price 9 sauces My Way The place where fresh is the taste What sandwich Right before your eyes The way a sandwich should be - from 2000~ - in 1985 - in 1990 - in 1994 - in 1995 - in 1996 <<SLOGANS>> You can order your own sandwich! = submarine = method, direction
"to suit your taste" = train
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