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Lourdes García

on 4 January 2011

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Transcript of SEMIOTICS

Semiotics in product design ICON index symbol Semiotics Theory Semiotics Some Examples IMAGES
OBJECTS = (as long as someone interprets it as "signifying") signs signifier the form which the sign takes signified the concept it represents. **signs Results from the association of the signifier with the signified** icon is a sign that resembles some thing, such as photo graphs of people. An icon can also be illustrative or diagrammatic index is a sign where there is a direct link between the sign and the object. Symbol A symbol has no logical meaning between it and the object. Denotation connotation __________ is the literal meaning of a sign __________ is the way in which the sign conveys its meaning significado significante
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