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APPLE INTERNATIONAL STRATEGIES

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by

Prayogi Ajie

on 29 June 2015

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Transcript of APPLE INTERNATIONAL STRATEGIES

Apple Inc. OVERVIEW
Is a Multinational Corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content.
Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California.
On 1978, Apple introduced "the Apple II" which eventually sold more than 10.000 units.
On 1984, Apple introduced "The Macintosh" but it didn't have the speed, power or software availability to compete with the PC that IBM had introduced in 1981.
In 1987, Apple released a revamped Macintosh computer that proved to be a favorite in K-12 schools and with graphic artists and other users needing excellent graphics capabilities.
In 1991, Apple released its first-generation notebook computer, "The PowerBook".
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Competing Strategy in Developing Countries
Marketing Strategy
Apple just use "1 thing" of every they launch a product.
AGENDA
APPLE INC. OVERVIEW
SWOT ANALYSIS
FIVE GENERIC COMPETITIVE STRATEGIES
ISSUES OR PROBLEM
COMPETING STRATEGIES IN INTERNATIONAL MARKET
PORTER'S DIAMOND OF NATIONAL COMPETITIVE ADVANTAGE
VALUE CHAIN ACTIVITIES
STRATEGIC OPTIONS FOR ENTERING AND COMPETING IN INTERNATIONAL MARKET
THE THREE MAIN STRATEGIC APPROACHES
COMPETING STRATEGIES IN THE MARKET OF DEVELOPING COUNTRY
RECOMMENDATIONS
SWOT ANALYSIS
THE FIVE GENERIC COMPETITIVE STRATEGIES
COMPETITIVE SCOPE
BROAD
NARROW
LOWER COST
DIFFERENTIATION
COMPETITIVE ADVANTAGE
OVERALL LOW-COST PROVIDER STRATEGY
FOCUSED LOW-COST STRATEGY
BROAD DIFFERENTIATION STRATEGY
FOCUSED DIFFERENTIATION STRATEGY
BEST - COST PROVIDER STRATEGY
PORTER'S DIAMOND OF NATIONAL COMPETITIVE ADVANTAGE
VALUE CHAIN ACTIVITIES
ISSUES OR PROBLEMS
APPLE'S GROWTH
COMPETED THE RIVALS
DEFEND AGAINTS NEW COMPETITIVE THREATS
COMPETING THE RIVALS
PC
COMPETING THE RIVALS
SMARTPHONES
STRATEGIC OPTIONS FOR ENTERING & COMPETING IN INTERNATIONAL MARKET
ALLIANCE AND JOINT VENTURE
- JAPAN (TOSHIBA CORP.)
- KOREA (LG DISPLAY)
- U.S. (INTEL & HP)
LICENSING STRATEGY
- CHINA (FOXCONN : PRODUCT FINAL ASSEMBLY)
THE THREE MAIN STRATEGIC APPROACHES
MULTIDOMESTIC STRATEGY
GLOBAL STRATEGY
TRANSNATIONAL STRATEGY
GLOBAL STRATEGY
THINK GLOBAL, ACT GLOBAL
APPLE SELL THE SAME PRODUCTS UNDER THE SAME BRAND NAMES EVERYWHERE, UTILIZE MUCH THE SAME DISTRIBUTION CHANNELS IN ALL COUNTRIES.
APPLE COMPETITIVE ADVANTAGE
DIFFERENTIATION
MAKE APPLE CHEAP - C PRODUCT
APPLE MAKE iPhone 5C TO SELL IN DEVELOPING COUNTRIES, THE DEMAND IS HIGH AND APPLE SOLD IT WITH ECONOMIC PRICE.
APPLE MADE VARIATED PRODUCT LIKE iPod, iPhone, MAC & iPad
APPLE COMPETITIVE ADVANTAGE
INTEGRATED PRODUCT
MULTIPLE PRODUCTS THAT INTEGRATED AS ONE
APPLE COMPETITIVE STRATEGY
CONCENTRATE ACTIVITIES
APPLE COMPETITIVE ADVANTAGE
APPLE'S ASSEMBLING PLANT IS FOCUS ON SOME LOCATION, THIS MAKE LABOR COST IS DEPRESSED.
APPLE COMPETITIVE ADVANTAGE
COST LEADERSHIP
LAUNCH NEW PRODUCT AND SELL THE OLD PRODUCT HALF PRICE
APPLE LAUNCH NEW PRODUCT, iPhone 5S AND SELL iPhone 4 HALF PRICE FROM ITS PRICE BEFORE.
ON Q1 2013, APPLE SOLD 31,2 MILLIONS UNITS IPHONE 4, IT INCREASED 20% FROM LAST YEAR. (FROM APPLE)
RECOMMENDATIONS
MORE INNOVATIVE
CREATE NEW TREND
THANK YOU
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APPLE MAKE ITUNES SERVICE THAT ALLOWS COMPANY TO DISTRIBUTE MUSIC DIGITALLY WITHOUT THE EXPENSES OF THE PHYSICAL PRODUCTION OF CD.
APPLE'S COMPETING STRATEGIES IN INTERNATIONAL MARKETS
BY
GROUP 6
M. ARDYANSYAH | PRAYOGI ADNAN AJIE | RANDY SIMON DANIEL
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