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The Globalization of Apple Inc.

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Rendy Fernandez

on 2 September 2014

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Transcript of The Globalization of Apple Inc.

History: 1976-2000
April 1, 1976: College dropouts, Steve Jobs and Steve Wozniak created the Apple I computer, but did not publicize their brand until 1977. Shortly after, the Apple II computer was created.
1979: The Macintosh was created, but ended up being worth $1000 more than most PCs.
1980: Company increased in size to several thousand employees and began to sell computers globally! Also, Apple stock went public.
By the late-1990s, Apple Inc. was extremely popular, and most of its products were aesthetically pleasing and user friendly, which led to ideas for manufacturing new products that were not computers.
Apple Goes Global
Apple Inc. has a market value of $483.15 billion, and this is mainly a result of the fact that its products are mainly produced overseas, and only a small percentage of profit is given to overseas workers.
Apple became globalized as it started to build factories in other countries, allowing for a wider distribution of the company, and the ideology of consumerism to spread as well.
In 2006, a study by Greg Linden, Jason Dedrick and Kenneth L. Kraemer, showed that Apple had approximately twice as many people employed outside of the U.S. (27,250) than they had employed in the U.S. (13,920).
Why Apple Going Global is Good
Roughly 230,000 people have jobs in Apple factories, meaning their lives have been improved due to their opportunity to get jobs with the corporation.
Apple Sold 33.8 Million iPhones, 14.1 Million iPads, And 4.6 Million Macs In Q4 2013, which is why globalization is possible in the first place.
Apple's technology is always improving, which allows for globalization to continue, and to happen at a faster rate.
Apple helped to start the process of globalization by making computers consumer friendly and significantly cheaper. This then allowed for a boom in the amount of households that were able to have computers.
Why Apple Going Global is Bad
Apple while giving these people jobs in foreign countries has made the conditions in which they work abysmal to the point of almost inhumane. In fact, conditions were so bad that a mass suicide attempt was made in order to better the conditions of the factory.
Since its factories are being moved to foreign countries, it has taken away jobs from people in its origin country, the U.S..
Apple has been involved in some scandals, for example, its manufacturers (Foxconn) in China have been to use “interns”, which are students that are told that they won’t graduate unless they work in the assembly line, as many as 180,000 “interns were used in this scam.
The Globalization of Apple Inc.
History: The 2000s
In 2001, Apple released the iPod which become popular very quickly, which created a "need" for newer, and better products to be created.
iTunes was created in 2003, to facilitate the transfer of music into the iPod, and to create a program where music could be purchased and stored on their products.
At this point, the popularity of Apple products led to a need for faster, and more efficient manufacturing; Apple would start to create factories overseas, in order to take advantage of the cheap labor, and to mass produce their products.
The everlasting prosperity of Apple Inc. led to the release of the first iPhone in 2007, and the iPad in 2010, two of their most popular products today.

Apple Inc. contributes to the part of the globalization definition talking about making the world seem smaller by connecting different people at different parts of the world with their technology. Also, as of 2012, it is situated in many areas ranging from Asia, Europe, North and (rumored to be in South America). Also,
Just like most of the other major corporations, Apple does not manufacture all of it’s parts in the US. In fact, some of its parts come from its rival company, Samsung, and from other different parts of the world. Essentially, APPLE does not really MAKE the iPhone.
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