Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
The Importance of an Integrated Customer Journey
Transcript of The Importance of an Integrated Customer Journey
customer journey important across communications? It creates convenience Integration of a
customer journey It creates consistency It creates
choice How? Through better integration of technology.
<The music industry>
Why's that important? <JOMO, speed, ease>
<Coke, MySky> How? By uniting a brand's components
to sing off the same song sheet.
OXO - 100 years old in 2015 <messaging, values, tone of voice, branding>.
Why is that important? Consumers value consistency - in themselves and others. Consistency vs inconsistency. Cognitive dissonance.
<Subway> How? By providing customers with a selection
of platforms, products or services to interact with.
Both products and services. <Coke, Yellow>
Why's that important? Because everyone's an individual (and wants to be treated like one!)
Satisfies market demand / Ensures a healthy portfolio. Consistent Choice Convenient References
Cialdini, R.B. (2007). Influence: The Pschology of Persuasion. USA: HarperCollins Publishers.
Klein, N. (2000). NO LOGO. London, UK: HarperCollins Publishers.
Vincenzi, P. (1985). Taking Stock: Over 75 Years of the Oxo Cube. London, UK: Collins Publishing.
Walters, C. (1997). Marketing Principles: 4th Edition. Auckland, New Zealand: Pearson. United Tailored Easy