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Creativity & Innovation

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by

Razvan PADUROIU

on 17 November 2015

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Transcript of Creativity & Innovation

Creativity
&
Innovation

within
a

PROCESS

Context

Presentation Headings
2. Why this
Concepts
?

3. How I succeeded to
Design

the
PILOT PROGRAM
?

4. Let me
Introduce
the
PROGRAM

5.
Revealing
the
PILOT PROGRAM

for
NEW THINKING

CREATIVITY ?

putting
creative

ideas
into practice
Thank you

for your
Time
&
Interest

3. How I succeeded to design the
PILOT PROGRAM ?


By getting insights from
Danish
EXPERT
CONSULTANTS


Literature
Creativity
&
Innovation
Where are these
EXPERT CONSULTANTS
from?
&
Which is the
International Company
?
4. Let me introduce the PROGRAM
Purpose
Idea
Generation

Usage
Designing

novel
Products
Creating
unique
Services
Creative
Problem-Solving

Program
4. Let me introduce the PROGRAM
Standard conditions for approaching:
a trained
FACILITATOR
at least
6 member
team
2 days
workshop
or
extended
&
customized
regarding the needs
4. Let me introduce the PROGRAM
Why this
PILOT PROGRAM
for
NEW THINKING
is
SO POWERFUL

Trains

FLUENCY
ORIGINALITY
ELABORATION
ABSTRACTNESS
RESISTANCE TO
PREMATURE
CLOSURE
3D Didactic
=
3D Cases + 3D Activities
BODY
LANGUAGE
ATTITUDE
Tools
&
Stimuli
Principles
as
TASK FOCUS
HORIZONTAL THINKING
PARALLEL THINKING
NO FEELING OF
JUDGEMENT
ASSESSING COMPANY'S INNOVATION CAPABILITIES
&
MEASURING
THE
TEAM'S CREATIVE SKILLS
PHYSICAL TOOLS & STIMULI
FOR

IDEA GENERATION
+
CATEGORIZING
IDEAS
IDEA
SELECTION
TEAM VOTING SYSTEM
OR

MARKET VOTING SYSTEM
A
FEW EXAMPLES
OF

TOOLS & STIMULI
5. the

Framework
of the

PILOT
PROGRAM
1. The
Purpose
of this
Master

Thesis

6.
Conclusions
&
Discussions

1. The
Purpose
of this
Master Thesis
Creativity
Innovation
Combine
a
New
Formula
a
Creative & Innovative
Process:
"NEW PILOT PROGRAM
for
NEW THINKING"
Some characteristics of the
New Pilot Program
SHORT
IMPLEMENTATION
TIME
well-defined
STRUCTURE
MULTIPLE
USAGE
ASSURES
DIVERS TEAM
COMPOSITION
INSPIRED FROM
DIFFERENT & RELEVANT
SOURCES
PHASE I
x 3 STEPS
PHASE II
x 6 STEPS
PHASE III
x 4 STEPS
2. Why this
Concepts
?

unique
unlimited application
of knowledge
INNOVATION ?
has it
continuous
improvement

technology

emerges
engages

economic
PROCESS ?
WHY
WHY
WHY A
by
definition
"a series of actions or steps taken in order to achieve a particular end"
way
to reach

novelty

organized flow
and
sequence
of

impose

pre-defined
&
proper
on

A GLOBAL DESIGN
International
Company
&
Idea
Development

Prototyping
PRO-
Active
OR
RE-
Active
6.
Conclusions
& Discussions

The Answer to the
General & Specific
Research Questions
General Research Question
" How does Danish and International organizations combine
creativity and innovation under unique predefined processes,
in order to develop new products and services? "
Specific Research Question
" How theory knowledge and the field investigation,
regarding these frameworks, could support the development of
a New Pilot Program for New Thinking? "
Related to
General
Research Question
Specific
Research Question
" How does Danish and International
organizations combine
creativity and innovation
under unique predefined processes,
in order to develop new products and services? "
" How theory knowledge and
the field investigation,
regarding these frameworks,
could support the development of
a New Pilot Program for New Thinking? "
6.
Conclusions

" How does Danish and International organizations
combine creativity and innovation under unique predefined processes, in order to develop new products and services? "
General Research Question
6.
Conclusions
Specific Research Question
" How theory knowledge and the field investigation, regarding these frameworks,
could support the development of a New Pilot Program for New Thinking? "
By
assessing and measuring the company & the team;
empowering the facilitator to choose and select the right place for rolling the program;
providing a training session first;
allowing participants to get insights from the field- between 2 Idea Generation sessions;
6.
Conclusions
Related to
Specific Research Question
using a creative tool for selecting ideas for further development;
providing an innovative technique regarding idea development - changing perspectives;
bringing an efficient method of checking the prototypes just created & the chance to learn from the market feedback;
offering a tool for idea classification;
6.
Conclusions
6.
Conclusions &
Discussions


According to consultants & to my investigation

THE
MAJORITY
OF CO.
DON'T HAVE
A
DEFINED PROCESS,
BUT
JUST
A COUPLE OF
PROCEDURES
Tool for Categorizing Ideas
Tool for Idea Selection
With
market feedback
Inside
team
6.
Conclusions
,
Discussions
&

Limitations

1.
Restricted access
to a
direct collaboration
with
organizations
desired





no interest manifested;
confidentiality conditions;
limited relationships regarding social-networking;
2.
Confidentiality

of each
danish
case
presented within the paper - related to details;
3.
Testing
the Pilot Program

lack of human resources;
limited relationships within companies;
Student Andrei Răzvan Păduroiu
Supervised by Prof. Frank Gertsen
Study Master Thesis Project

School of Engineering & Science
Study Board of Industry & Global Business Development
Master of Operations & Innovation Management

Aalborg University 2015
Arrange the Background + Elimination of potential Destructive Factors
Training exercises
for increasing
Flexibility

Originality
Elaboration
Abstractness
Resistance to
premature
closure
Principles
like
Task Focus
Horizontal Thinking
Parallel Thinking
No Feeling of Judgement
PHYSICAL TOOLS & STIMULI
FOR

IDEA GENERATION
&
Individually idea generation;
Idea generation with exchange;
Idea generation using one training card at time;
Categorizing Ideas
Idea
Selection
Tools
Inside
Team
With
Market
Feedback
Inviting 3 different potential users to join the team;
Idea Development
Using the " Six Thinking Hats" tool;
White
data detain
Yellow
positive aspects
Black
negative aspects
Green
alternatives
Red
ways of implementation
Blue
conclusions
Prototyping Stage 1
Sharing
the prototypes among the team
Answering
questions regarding:
usefulness

desirability
usability
viability
feasibility
Prototyping Stage 2
Presenting the feedback gathered from the users;
Adjusting the prototypes;
Capability Testing
Preparation
Getting into the mood
Idea Generation stage 1
Recognition

Improving

the
Internal Business Process
by seeking new ways to improve the Business Process;
helping employees through creativity and innovation thinking trainings, to improve continuously the Business Process with small Incremental ideas;
1. Oriented towards
training & developing
the
employees' creativity
and
innovation thinking
skills, assuring thus a competitive Continuous Improvement Business Culture;
2. Oriented ahead
developing

New Innovative Products
for current or New Markets;
The New Pilot Program for New Thinking can be:
3. Used as a
Problem Solving Process
to the current Company's obstacles;
Full transcript