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Persuasive Techniques and Faulty Reasoning

TEKS 6.11(b) - giving students practice in identifying faulty reasoning, 6.13

Andrea Schneider

on 30 January 2017

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Transcript of Persuasive Techniques and Faulty Reasoning

Persuasive Techniques and Faulty Reasoning
Faulty Reasoning in Persuasion
Persuasive Techniques
True? Or faulty reasoning?
True? Or faulty reasoning?
"We found a witch!"

Or did we?
What was the argument?

How is it illogical?
Monty Python and the Holy Grail
Scare Tactic - emotional appeal
What technique?
Bandwagon - appeal by association
Bandwagon Appeal -
everyone's doing it, you should too (taps into the desire to belong to a group)

Testimonial - appeal by association
What technique?
Bandwagon? False authority? Testimonial? Red herring?

Fossils of sea animals were found in rocks from mountains far from water. Sea animals used to live on land.

True? Or Faulty Reasoning?

What technique?
Don't forget emotional appeal!
Scare tactics - I'm going to make you afraid of NOT doing/getting this!
Exaggeration - This is WAY better/worse than it really is
Sentimental appeal - You know you're saying "awww" (get in touch with those love/pity/nostalgic feelings)
Contradiction - emphasizing opposites
Misleading statements - we're only telling you the good things, or just give you the wrong idea.
What technique?
What technique?
Positive Words
Sentimental Appeal - emotional appeal
Exaggeration - emotional appeal
Exaggeration -
makes something seem WAY better or WAY worse than it actually is
Be skeptical about what you see, read, and hear.

WATCH OUT for faulty reasoning.

Faulty Reasoning:
a claim based on information that is incorrect, biased, or simply doesn't make sense
The methods used to sway (convince) your heart and mind:

Appeals by Association -
linking a product or idea with something or someone positive or influential

Emotional Appeals -
using strong feelings, rather than facts, to persuade

Loaded Language -
relying on words with strongly positive or negative association

Testimonial - someone well known supports it so you should too
Sentimental appeal -
appealing to feelings of love, pity, or nostalgia
Scare tactics -
I'm going to make you afraid of NOT doing/getting this! (makes people feel as if their safety, security, or health is in danger)

Sentimental Appeal - emotional appeal
Sentimental appeal -
appealing to feelings of love, pity, or nostalgia
Makes you think of something exciting, comforting, or desirable
Negative Words
Makes you think of unpleasant images, experiences, or feelings
Full transcript