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Your Freelance Business

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by

Sarah Grey

on 22 April 2015

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Transcript of Your Freelance Business

Production
What do you do and how do you do it?

Your core services
Defining and focusing
Delivering
Customer service
Quality assurance
Follow-up
Sales and Marketing
Website
Social media
Print materials
Sales prospecting
Publicity
Networking with potential client base
Professional Profile
Training and professional development
Teaching
Mentoring
Professional associations
Conferences
Networking with colleagues
Your Freelance Business
Defining Your Brand
What do you do?
Who are your clients?
What is your mission?
What are your goals?
What are the values that define you?
What sets you apart from the competition?
Administrative Work
What do you need to do to do what you do?

Project management
Quotes and estimates
Bookkeeping and finances
IT
Subcontracting

Strategic Planning
Where are you going and how will you get there?

Long-term goals and strategies
Planning for emergencies
Disaster recovery
Insurance
Retirement planning



Who are your clients and how do they find you?
How can you make a name for yourself?
7
Sarah Grey, Grey Editing LLC
www.greyediting.com
Your Client Portfolio
Blue Chips
Growth Investments
One-Shots and Long Shots
New Ventures and Growth
*The Freelancer's Bible
To Specialize or Not to Specialize?
Specialized skills
Transferable skills
Qualifications
Your network
Personal traits and preferences
Project Management
Quoting and pricing
Full transcript