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Creating a Digital Strategy

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julio Viskovich

on 21 January 2015

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Transcript of Creating a Digital Strategy

Creating Your Digital Strategy
1. Establish Business Goals and Objectives
Forrester POST!
3. Conduct a Social Media Audit
4. Map Workflow, Permissions, and Crises Protocol
5. Develop a Content Strategy
2. Develop Policies to Protect Employees and the Organization
6. Prepare and Train Your Teams
7. Select the right tools
Start Here!
Examples: http://ow.ly/gU8WR
How to Conduct a Rapid Social Media Audit http://ow.ly/gUdAM
How to Design a Social Media Workflow, Process, and Triage http://ow.ly/gUdVs
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