Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Sietar Europa Tallinn Presentation

No description

Susan Salzbrenner

on 21 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Sietar Europa Tallinn Presentation

A simple world
leaves no room for critics!
Why is it important
to criticize a group?
Outgroup critics are devaluated more than ingroup critics. Instead of actually listening, the ingroup bluntly rejects what is being said.
" The Intergroup Sensitivity Effect" (Hornsey, 2002)

Why? Critics face a mistrust of their motives. The position of the critic subconsciously startles the questions about the speaker's intention.

How can we overcome this defensiveness?
1) It is not enough to be right!

2) Be aware of the minefield of psychological variables that make up „who you are“ to others:
- Your group membership
- Your history
- The intergroup context

Criticism is a catalyst for social change, growth and innovation!
Without it, decision-making processes become stagnant and immature. We cannot correct suboptimal behavior and attitudes. Our blindspots and biases grow.
But why is it so difficult
to criticize from the outside?
"It's okay if we say it,
but don't you dare say that about us!"

"What do you care about our problems?"
Use inclusive language.
Do not stress your expert status.
Acknowledge your own group's failings.
Avoid the sandwich feedback method with outgroups.
Active a shared superordinate group.
Raise awareness of each group's...

Thank you!

Susan Salzbrenner
The Research:
1) What happens when the distinction
between in- and outgroup critic is not so clear?

2) What happens when we stress the diversity of the group that is being criticized?

- Australia's multicultural society provided a perfect set-up (first and second generation immigrants of Japanese and British heritage)

Diversity triggers the critics to be liked better,
to agreed with more, and to elicit less sensitivity.

How can we use this research?
Next time you need to criticize from an outside perspective...
Full transcript