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Show & Tell - How video could stimulate the spread of urban agricultural practices

Marleen Bovenmars, Centre for Alternative Technology, Architecture: Advanched Environmental and Energy Studies

Marlene Bovenmars

on 29 June 2013

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Transcript of Show & Tell - How video could stimulate the spread of urban agricultural practices

How video could stimulate the spread of sustainable urban agricultural practices
Marleen Bovenmars
Centre for Alternative Technology
Advanced Architecture: Environmental and Energy Studies
Further Research

- Impacts off computer-mediated models

- Sharing between urban and rural agricultural platforms

- Video production – who and how?

- Necessary institutional and financial mechanisms to implement the proposed model
Testing & Adaptation
Finding Solutions
Regular, hands-on and peer support
Local testimonials
Video production
Video Viewing Clubs
Video production
Issue Identification
Access Agriculture (2012) Available at: www.accessagriculture.org (Accessed 16 July 2012)
Cato, M. S. (2009) Green economics, an introduction to theory, policy and practice. London: Earthscan.
Cohen, N. (2011) ‘Urban agriculture as stormwater infrastructure’ Urban Food Policy. 24 June. [Online]. Available at: www.urbanfoodpolicy.com/2011/06/urban-agriculture-as-storm water.html (Accessed 17 July 2012)
David, S. and Asamoah, C. (2011) 'Video as a tool for agricultural extension in Africa: a case study from Ghana', International Journal of Education and Development using Information and Communication Technology, 7 (1), pp. 26-41. [Online]. Available at: http://ijedict.dec.uwi.edu/viewarticle.php?id=1152 (Accessed 5 February 2012).
Duarte, N. (2010) Resonate: present visual stories that transform audiences. Hoboken: John Wiley & Sons, Inc
Evans, K. and Metzger, D. (2003) 'Storytelling', Info-line 6, pp. 1-16. [Online]. Available at: http://books.google.co.uk/books?id=SzIe77yHSBsC&printsec=frontcover&dq=storytelling+Evans+Metzger&hl=en&sa=X&ei=_BnbT7XBO9Td8QPch6G8Cw&redir_esc=y#v=onepage&q&f=false (Accessed 12 February 2012).
Gandi, R., Veeraraghavan, R., Toyama, K. and Ramprasad, V. (2009) 'Digital Green: participatory video and mediated instruction for agricultural extension', Information Technologies & International Development Journal, 5(1), pp. 1-15. [Online]. Available at: http://itidjournal.org/itid/article/view/322/145 (Accessed 4 February 2012).
Indonesia Berkebun (2011) Available at: http://indonesiaberkebun.org/search/?q=jakarta (Accessed 17 July 2012)
IRIN (2010) ‘KENYA: Bag a farm’, 18 February. [Online]. Available at: www.irinnews.org/Report/88150/KENYA-Bag-a-farm (Accessed 17 July 2012)
Marshall, G. (2010) How to engage your community and communicate about climate change. Oxford/London: Climate Outreach Information Network / Energy Saving Trust. [Online]. Available at: www.coinet.org.uk/sites/coinet.org.uk/files/%27How%20to%27%20%20Comm unicate%20on%20climate%20change%20guide.pdf (Accessed 8 March 2012).
Sarker, M. A., Chowdhury, A.H., Miah, M.A.M., Aurangozeb, M.K. and Peloschek, F.A. (2011) 'Participatory rural video centre in fostering women’s voices: A model from Bangladesh', Extension Farming Systems Journal, 7(2) pp. 27-32. [Online]. Available at: www.csu.edu.au/__data/assets/pdf_file/0004/199138/EFS_Journal_vol7_n02_05.pdf (Accessed 4 February 2012).
United Nations Human Settlements Programme (UN-Habitat) (2008) State of the world's 2010/2011: bridging the urban divide. London/Sterling: Earthscan Publications.
Van Mele, P. (2006) ‘Zooming-in, zooming-out: a novel method to scale up local innovations and sustainable technologies’, International Journal of Agricultural Sustainability, 4 (2), pp. 131-142. [Online]. Available at: www.agroinsight.com/agricultural-extension.php (Accessed 4 February 2012).
Van Mele, P. (2011) Video-mediated farmer-to-farmer learning for sustainable agriculture: a scoping study for SDC, SAI Platform and GFRAS. Ghent: Agro-Insight. [Online]. Available at: www.agroinsight.com/agricultural-extension.php (Accessed 4 February 2012).
Van Kempen, P. (2012) ‘Why do we care? Provoking presentation for IUCN Protected Areas Workshop’, IUCN Protected Areas Workshop. London, February 28. Amsterdam: Van Kempen.
Zossou, E., Van Mele, P., Vodouhe, S.D. and Wanvoeke, J. (2009) 'Comparing farmer-to- farmer video with workshops to train rural women in improved rice parboiling in central Benin', The Journal of Agricultural Education and Extension, 15(4), pp. 329-339. [Online]. Available at: www.agroinsight.com/agricultural-extension.php (Accessed 4 February 2012).
Zossou, E. (2011) 'Technological and institutional innovations triggered by a farmer-to- farmer rice parboiling video in central Benin' in CTA and FARA (eds) (2011) Agricultural Innovations for Sustainable Development. Contributions from the Finalists of the 2009/2010 Africa-wide Women and Young Professionals in Science Competitions, 3(2) pp. 17-24. [Online]. Available at:
http://knowledge.cta.int/en/Media/Multimedia/Agricultural-Innovations-for-Sustainable-Development-Volume-3-Issue-2 (Accessed 4 February 2012).


Easy to share
Easy to make
Knowledge & Skills
Cooling down urban landscape
>> Source of income and food as oil
and food prices rise
Lowering emissions by minimising transport
Community building
Providing green space
Recreation and exercise
Waste management
most people live in cities
many live in mega cities
many live in informal settlements
Source: UN-Habitat, 2008, p. IX
People like to hear stories and repeat them
Source: Evans and Metzger, 2003, p.1
People believe people who are like them
Source: Marshall, 2010, p3 - in the context of climate change communication
Personal and emotional stories make us act
Van Kempen, 2012, p. 2-4 - In the context of charity fundraising
Powerful stories compare the 'status quo' with 'what could be'
Duarte, 2010, 36-39 - in the context of presentations and talks
Community Screenings
Open to-all, accessible and mediated
Full transcript