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pepsi

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brenden skaggs

on 7 January 2013

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Transcript of pepsi

History Created in 1893 and introduced as Brad's Drink in
New Bern, North Carolina by Caleb Bradham. He made it at his pharmacy where he later sold the drink. It was later labeled Pepsi Cola, after the
enzyme pepsin and kola nuts used in the
recipe He wanted to create a fountain drink that would aid in digestion and boost energy. 1903 He sold 7,768 gallons 1904 They started selling it in 6 oz. bottles.
Sales increased to 19,498 gallons. 1909 automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. 1929 the logo was changed again History of the l go The logo that was designed back in 1903 was designed by founder
Caleb Bradham. He scribbled a design which later went on to gather fame. The first visible changes were made in the 40s and
50s. When they focused more on round edges and
adding more color, like the red and blue used today. History of Advertisements Slogans 1903 Exhilarating, Invigorating, Aids Digestion 1907 Original Pure Food Drink 1908 Delicious and Healthful 1915 For All Thirsts - Pepsi-Cola
Drink Pepsi-Cola - It Will Satisfy you 1920 1928 Peps you up! 1932 Sparkling, Delicious! Billboard Advertising 1893 The first 24 sheet billboard was built at the Paris Exposition. 1908 The Model T was the first thing to be advertised on a billboard in the US 1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as Much for a Nickel" to increase consumer awareness of Pepsi's value advantage. 1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages. A new, more modern logo is adopted. 1909 The first Pepsi Cola billboard is built Barn Advertising Why they advertise(d) on a barn? Unique and effective way to advertise products and services Increased ad traffic due to heightened visibility Less competition than a billboard, which are usually clustered 1942 1949 1950 1940 1944 1950 The Best Friend Thirst Ever Had 1938 1950 More Bounce to the Ounce! Combine the two! 1946 Brief Propaganda Techniques used in Ads. Assertion! An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion. example: Bandwagon Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so. Card Stacking example: It's only presenting information that is positive to an idea or proposal. Simplification (Stereotyping) This technique is often useful in swaying uneducated audiences. Testimonials Testimonials are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item. First Pepsi Commercial 1950 First James Dean TV appearance The Bottle! 6 Bottle Carrier from 1940 12 oz. Glass Bottle from 1946 in the Paper Advertising in the newspaper was the cheapest form
of advertising and got the word out to more people at a quicker rate than magazines. The End History of the Logo The first Pepsi logo was created by founder Caleb
Bradham free-handed.
During the 40s and 50s the creators started working on rounding the edges and adding more colors, the the traditional blue, red, and white. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades
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