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NorthField - McWilliams | Ballard -12.8

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Derek Friday

on 9 May 2018

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Transcript of NorthField - McWilliams | Ballard -12.8

801 VIRGINIA AVENUE SE
ABDO Development
Beazer Homes
Bozzuto Group
Bush Construction
The Cafritz Foundation
Canyon-Johnson Urban Fund
The Carlyle Group
CAS Riegler
Charles E. Smith Companies
The Christopher Companies
Cornerstone Realty Advisors
Equity Residential
Fairfield Residential
Federal Capital Partners
The Georgelas Group
Georgetown Companies
Hoffman Companies
Holladay Corporation
The JBG Companies
K. Hovnanian
Kettler
Lerner Enterprises
Lowe Enterprises
Madison Homes
Monument Realty
The Peterson Companies
The Related Group
Ross Development
Snell Construction
Street-Works, LLC
Trammell Crow
Uniwest Corporation
Urban Atlantic
Vornado Realty Trust
Westbrook Partners
Wood Partners
McWilliams|Ballard is a privately held sales and marketing firm based in the Washington Metro Area and founded by Ross McWilliams and Christopher Ballard in1996.
MCWILLIAMS | BALLARD
W. PALM BEACH, FL
WASHINGTON, DC
ARLINGTON, VA
ALEXANDRIA, VA
2030AP
62 Residences | The JBG Companies
Washington, DC
57 N Street
110 Residences | Four Points
Washington, DC
50 FLORIDA
182 Residences | Bush Construction
Washington, DC
GEORGIA GIBSON
32 Residences | Metcap Development
Washington, DC
460NYA
63 Residences | Bozzuto Homes
Washington, DC
ATLANTIC PLUMBING - PARCEL C
162 Residences | The JBG Companies
Washington, DC
LOGAN 13
67 Residences | The Holladay Corporation
Washington, DC
GALLERY TOWNS AT MONROE STREET MARKET
45 Residences | Bozzuto Homes
Washington, DC
ONTARIO17
80 Residences | The Peterson Companies
Washington, DC
10ELEVEN
71 Residences | CommunityThree
Washington, DC
WARDMAN TOWER
32 Residences | The JBG Companies
Washington, DC
MERIDIAN HILL
140 Residences | Streetscape Partners / Westbrook
Washington, DC
Sample Sales & Marketing Proforma
Pre-Open Checklist
Sample Timeline

M|B TECHNOLOGY
WEBSITE

McWilliamsBallard.com was built using responsive technology allowing for ease of use & new home community searches regardless of platform or device being used
PROSPECT LIST

M|B maintains a regional list of over 277,000 prospects
List is appended to include up to 422 lines of additional data, which is used to create site specific buyer profiles
REAL INSITE

Our content management system for all information connected to a community such as: leads, inventory & pricing
Real-time statistics & analytics data is shared weekly from this system
IPAD APP

Custom app that streamlines the onsite prospect registration process
All Lead information is uploaded to Real InSite
THE BRAND
THE DRIVERS
Big Idea

Product Positioning

Sales Environment

Location

Design

Lifestyle

Value

THE PLAN
Create the Buzz

Develop the List

Launch Event

Marketing

Sales


Media Placements

Broker Outreach

Digital Media Placement

Direct Mail Campaign

Events

THE IMPLEMENTATION
SAMPLE OF CURRENT DC ASSIGNMENTS
WORKING PROFESSIONALS
(80%)
URBAN HOME
(10%)
INVESTOR
(10%)
BUYER SEGMENTS
Highly affluent singles and couples able to afford the best locations and value both regarding work acces and neighborhood quality

Age Range: 28-48

Target Price Range : $300K to $800K

These buyers already live in the immediate area and either rent or own, who want to be in the District and want the best product available

They want easy access to public transportation, dining & entertainment

Largely mature households with accumulated wealth seeking a "city home" as a second home

Age Range: 55-69

Target Price Range: $750k-$950k

These buyers generally live in the greater Washington, DC Metropolitan Area & are looking to split time between residences, but want to live near the action. Many of these buyers will work on or around Capitol Hill and the surrounding Metro area


Affluent buyers looking to purchase as an investment for a multitude of reasons

Age Range: 50-65

Target Price Range: $350k - $950k

These buyers are looking to make an investment in the future & will buy early & flip the unit at building delivery or hold onto the asset to use as a long-term rental
CAPITOL HILL SUBMARKET EXPERIENCE
CAMBRIDGE ROW
26 Residences | Steve Snider
1209 G ST, SE
CAR BARN
192 Residences | Holladay Corporation
1400 East Capitol ST, NE
NUMBER 16
20 Residences | Express Home Buyers
16 17th ST, NE
JENKINS ROW
242 Residences | JPI
1391 Pennsylvania AVE, SE
CAPITOL HILL TOWER
344 Residences | ValHal/Ranger Properties
1000 New Jersey AVE, SE
FRAGER'S
? Residences | Steve Snider
1133 5th ST, NE
KIPLING HOUSE
49 Residences | Madison Investments
912 11th Street, SE
M|B CAPTIOL HILL BROKER OFFICES
CAPITOL HILL BROKERAGE
M|B HAS WORKED WITH FIRMS REPRESENTING 97% OF THE MARKET SHARE
1| Century 21 / Millennium Capitol Hill

2| Long & Foster

3| Compass

4| Coldwell Banker

5| John C. Formant

6| Prudential / PenFed Realty

7| RE/MAX Allegiance

8| Keller Williams

9| Dwell Residential

LANDMARK LOFT
12 Residences | ABDO
215 I ST, NE
UNION SQUARE
20 Residences | Holladay Corporation
730 11th ST, NE
M|B EXPERIENCE IN WASHINGTON, DC
1133 5th STREET NE
4 Residences | Steve Snider
1133 5th ST, NE
1500 PENN
40 Residences | Goldstar
1500 Pennsylvania AVE, NE
EDMONDS SCHOOL
20 Residences | CASRiegler
901 D ST, NE
1600 PENNSYLVANIA AVE SE
71 Residences | NOVO Development
1600 Pennsylvania AVE, SE
PROJECT COMPS
COMP PROFILES
M|B SERVICES
PIPELINE
HERITAGE ROW
6 Residences | Encore
201 Massachusetts Ave NE
624 8th ST NE
6 Residences | Goldstar
624 8th ST, NE
Full transcript